Senior Group Manager, Global Integrated Marketing - Acute Care and Monitoring
MedtronicAbout the role
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
The Sr. Group Manager, Global Integrated Marketing leads brand building and technology adoption through integrated campaigns across the Acute Care & Monitoring Operating Unit. In this player/coach role, you will lead a team of talented marketers while also contributing directly to key initiatives.
You will partner with senior leaders to gain alignment on brand identity, assess brand health, and advance brand-building initiatives. You will also guide your team to collaborate with upstream and downstream marketers to build value proposition canvases, positioning statements, and key messaging guides. In addition, you will lead your team in the development of customer journey maps that inform work with creative and digital partners to create tailored, meaningful content and campaigns that deliver the right message at each stage of the customer journey.
As a leader, you will manage and mentor a team, fostering a collaborative, innovative, and growth-oriented environment while providing guidance, coaching, and professional development opportunities to help team members achieve their career goals and deliver impactful results. Reporting to the Sr. Director, Global Integrated Marketing, this role spans strategy creation to flawless execution, with an emphasis on building brands and developing integrated marketing programs that drive growth while fostering future marketing leaders.
This position is based in Lafayette, Colorado.
Responsibilities may include the following and other duties may be assigned.
Develops and implements OU-level integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement, and ongoing enhancements to meet the company's reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation, and activation efforts.
Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.
Develops reputational KPI's, listening tools, and the strategies for tracking and measuring program impact
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