MK47P4 Senior Marketing and Research Analyst

CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for 115 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.

CAS is currently seeking a Senior Marketing Research Analyst. This position will be located in our headquarters in Columbus, Ohio.

Position Accountabilities:

• Primarily responsible for conducting secondary and primary market research, analyzing data to support strategic marketing decisions and marketing process improvement, for synthesizing data into useful and insightful information.
• Analyze competitive and market insights collected from a variety of secondary sources and assist with crafting strategic business recommendations.
• Manage both ad-hoc custom research as well as ongoing monitoring & reporting via weekly, monthly, and quarterly reports.
• Design and execute market research projects and instrumental in developing and translating analysis, creating presentations of research and findings as well as providing ad hoc decision support to fulfill the needs of the Marketing, Sales, and Product organizations. This includes being a proactive thought partner and encouraging data/information driven decisions while promoting a higher level of data consumption as well as best practices to improve marketing processes of strategic importance to the Marketing team.
• Capable of in-house execution and analysis of both qualitative and quantitative primary market research, synthesizing qualitative response or descriptive and inferential statistical analysis, as appropriate to extract actionable insights and communicate those insights to the Marketing organization.
• Assess the competitive tactical environment including competitors’ assets, deployment, promotional messaging and CX approach to provide competitive insight and recommendations to sales, marketing, product management, product development and senior leadership.

Data Analysis and Data Mining

• Uses primary and secondary data to analyze research data to identify business-relevant patterns and trends that generate actionable insights within specified timeframes; Supports the preparation of reports and recommendations for the Marketing team in a manner that is understandable by non-technical and/or non-statistical staff and is both succinctly relevant and highly impactful with regard to meeting business objectives; Partners with other teams and provides data/insights as needed to produce reports/analysis.

Disparate data synthesis

• Performs primary research and secondary analyses that integrates multiple sources of data (both primary and secondary), identifies actionable insights and conclusions, and translates complex results into simple visualizations that will empower marketing leaders to take decisive action; Analyzes research results with a focus on explaining the findings, implications and recommendations that are indicated by the research.

Subject Matter Expertise

• Works collaboratively with Marketing to understand and design analytical approaches to open-ended strategic business problems; identify environmental trends and opportunities to improve and maximize revenue capture. Serves as a technical resource to others on market research methodologies.  Becomes a subject matter expert and trusted advisor in the market research discipline; and regarded as a strategic thought partner and practical solution implementer.

Qualifications:

• Bachelor’s degree in marketing or related field; or equivalent combination of education and experience; Advanced degree preferred.
• 7-8 years of experience executing in-house (without vendor support) primary market research—Screener, Discussion Guide and Survey instrument development as well as recruiting and reporting; significant experience managing external research vendors and agencies.
• 6+ years of experience conducting detailed analyses & synthesis of competitive intelligence and marketing insights data from a variety of public and proprietary sources and asses the strategic and tactical implications of findings.
• 6+ years of experience conducting research and analysis of industries, markets, technologies, and competitors to support business development activities.
• 5 years B2B Sales or Commission B2C experience preferred.
• Ability to deliver presentations on r