Global Partner Marketing Specialist (MSP/GSI)

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.

Role Overview:

At Elastic, our ecosystem is at the center of our growth strategy. The Global Partner Marketing team owns the marketing strategy for our global partners and its execution through a wide variety of marketing programs and activities across the world. With a global presence and a commitment to innovation, this role is ideal for a dynamic, inspired and committed individual to lead the strategy with our Managed Service Providers (MSP) and Global System Integrators (GSI) partners. Are you someone who enjoys working in a fast-paced, cross-functional environment, is willing to put on a few different hats, and more importantly is eager to make an impact?

What You Will Do:

In the role of Global Partner Marketing Specialist, you will be at the forefront of developing and driving a comprehensive marketing strategy tailored specifically for our MSP and GSI partners, working closely with cross-functional teams. As the primary marketing point of contact between Elastic and all of our MSP partners, driving initiatives that cultivate long-term partnerships and engage customers to drive pipeline and accelerate our partner business growth globally. You will envision and deliver impactful marketing campaigns and events while exploring new tactics and channels to optimize performance. Success in this role requires a deep understanding of the intricacies of the MSP landscape, navigate sophisticated partnerships, and identifying and capitalizing on strategic opportunities.

Key Responsibilities Include

Design, implement, and manage a robust marketing strategy targeted towards MSPs and GSIs partners, using industry-specific insights and standard methodologies to increase engagement and lead generation.

Work closely with product, partner and sales teams to develop marketing materials, campaigns, and programs that effectively showcase the value proposition of our offerings to MSPs, GSIs and their clients.

Stay abreast of evolving industry trends, regulatory changes, and technological advancements that impact the partner sector, providing actionable insights to the internal teams for informed decision-making.

Develop and deliver training programs and resources to educate MSP partners on our products, services, and the value they bring to their customers.

Assist with the development of online and offline materials including press releases, customer use cases, event briefs, emails, landing pages, blogs and sales enablement.

Regularly assess and analyze the effectiveness of marketing initiatives targeted at MSPs and make data-driven adjustments to optimize performance.

Act as a trusted advisor and advocate for our partners within the organization, ensuring their feedback and needs are addressed and integrated into the overall marketing and product development strategies.

What you will bring:

• Bachelor’s degree in marketing, communications, journalism, sales
• Proven experience in partner marketing, specifically with MSPs or GSIs, demonstrating a strong understanding of their business models, struggles, and operational challenges.
• Exceptional written and verbal communication and social skills, with the ability to build and cultivate strategic partnerships with partners based on trust, visibility, and mutual success
• A super organization to lead multiple projects at once with various team while making sure they are on time and on budget
• A love for data that will encourage constant analysis and reporting
• Ability to translate technical information into compelling marketing content, enabling MSPs to effectively communicate our offerings to their clients.
• A keen eye for detail to manage budget, POs, MDF reimbursements
• Proficiency in data analysis and interpretation, leveraging key performance indicators to measure the success of marketing initiatives and drive strategic decision-making.
• A proactive, results-driven mindset, coupled with a strong sense of adaptability and resilience in dynamic and rapidly changing environ