Manager Retail Platform Technology

Location: Remote, Hershey, PA or Bentonville, AR

Summary

Manager, Retail Platform Technology and Business Product Owner (BPO) will help us deliver innovative solutions for the entire organization, with initial efforts toward on Retail Sales benefit. You will be focused on Salesforce’s Consumer Goods Cloud (CG Cloud) platform and the products and clouds that it ingrates with, such as CDS, HDP, and Image Recognition. In partnership with our Retail, Sales, and Information Systems and Information Technology teams, you will be responsible for collaborating with both business and technology colleagues to define the vision, strategy, and roadmap for our Salesforce and other technology-based products, integrations, and capabilities. You will work directly with business stakeholders, end users, admins, and technical developers to define/prioritize features and requirements to ensure the best possible outcomes and maximize business value. This position reports to the Sr. Manager, Retail Development on the Hershey Retail Team with strong, ties to the Commercial IT Retail Solutions Team to bring technology-based capabilities and products to life and in accordance with the established technology and capability roadmap.

Major duties and responsibilities

• Define and prioritize the business/functional features and requirements for Hershey’s Salesforce CG Cloud products focused on Retail Execution Platform/CRM. Create and maintain a roadmap, product backlog, user stories, acceptance criteria, and other artifacts to support agile development. Working with SF to be the VOC driving our biggest needs into their tri-annual updates roadmap.
• Using data engineers/architects, Salesforce predictive AI, Salesforce flows, and in the future generative AI - work hand in hand with the IS team to design and build automation for all levels of retail and CSEs.
• Organize user test groups and host UAT for all updates to Salesforce products or the new technologies like IR. Unique persona groups include but are not limited to TSA, TSL, AL, RL/SRLTA/ASD, CSEs/Ops, Marketing, Supply Chain/Demand Planning
• Design and consistently edit business value cases in partnership with finance for TPT, SLT, or other necessary funding & review boards
• Work with L & D to develop proper onboarding and training materials each time Salesforce refreshes related to the CG Cloud platform and the data clouds or products that connect to it such as IR.

• Define and prioritize the business/functional features and requirements for Hershey’s Salesforce CG Cloud products focused on Retail Execution Platform/CRM that are clearly linked to strong and well-defined business value, shaped by user feedback, and backed by market trends. As well as thinking outside what’s currently possible, using AI and forward-looking research to design better, faster, smarter ways of working.
• Create and maintain a roadmap, product backlog, user stories, acceptance criteria, and other artifacts to support agile development – this includes actively participating as the key business/functional partner in program increment (PI) planning sessions, scrum ceremonies, user story creation and grooming.
• Design and consistently edit business value cases in partnership with finance for TPT, SLT, or other necessary funding & review boards.
• Lead with Customer Teams and Retail Leaders to understand and implement their needs via Automation Flows, AI, Trainings, data integration, work with teammates to develop dashboards or with Salesforce and IS to create technical solutions.
• Work closely with the development team to provide guidance, clarification, and feedback during the sprint planning, execution, and review.
• Act as the voice of the customer and the end user to ensure our HSY needs and expectations are met and/or exceeded by Salesforce and other platform technologies.
• Coordinate with other business and technical product owners, business analysts, and project managers to align and socialize the Salesforce CG Cloud product vision and roadmap across the organization. Including the future integration of Image Recognition.
• Communicate the product vision, roadmap, and progress to internal and external stakeholders, including senior leadership in the business and information technology.