As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



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Job Description

Marketing Manager – Global Services, Waters Biosciences

Role Summary

This Marketing Manager owns Global Marketing for Service on all Waters Biosciences instrument platforms. This role is accountable for driving service revenue growth and margin performance across the global installed base by defining and accomplishing data-guided marketing and commercialization stratebringing valuealue propositions and messaging for service offerings, and collaborating with regional commercial leaders and global product management. Operating with global scope, this role shapes commercial outcomes through cross‑functional leadership, vision setting communication, and a bias for action.

Scope & Decision Rights

This role owns:

• Global marketing strategy for service across all Waters Biosciences instruments

• Commercial enablement strategy for services (positioning, messaging, value proposition, sales training, global campaigns, etc)

• Global Service commercial performance analytics and insights tied to growth and margin

This role influences:

• Regional commercial plans and execution

• Service portfolio roadmap and lifecycle decisions

• Commercial prioritization across platforms and regions

• Digital service experiences and customer engagement models

Key Responsibilities

• Define and be responsible for the global service marketing strategy for all BD Biosciences instruments, aligned to enterprise growth and profitability objectives.

• Develop clear, differentiated service value propositions and messaging that resonate across regions, customer segments, and instrument platforms.

• Define and deliver Service Commercial Dashboard on key commercial metrics, and leverage for data-guided commercial strategies.

• Drive global service commercialization readiness, including positioning, offer clarity, campaigns and foundational enablement inputs for regions and service sales teams.

• Translate regional commercial needs into scalable global marketing frameworks while enabling regional flexibility where required.

• Drive creation of sales enablement tools, collateral, and training in partnership with Marcom, Service Sales, and Regional leaders.

• Lead VOC and market insight generation (customer feedback, win/loss, competitive intelligence) to inform strategy and investment decisions.

• Own service commercial performance analytics, tracking KPIs and identifying actions to improve attachment, renewals, penetration, revenue, and margin.

• Lead cross‑functional alignment across Technical Service, Regional Commercial, Marcom, Global Product Marketing, Regulatory, and Digital teams

Measures of Success

• Service revenue growth (YoY)

• Service contract attachment rate

• Point of sales service, on‑time renewal, and warranty to contract rates

• Regional adoption of global service marketing strategy frameworks

• Accuracy and impact of service performance reporting and insi