Join us as we empower the world to work out, creating healthier lives together.

About the Opportunity:

At Life Fitness / Hammer Strength, we don’t just build equipment—we build legacies. As we grow, we’re looking for someone who’s not just a great seller—but a future leader. If you’re ready to step into a role where your voice matters and your impact grows over time, we’d love to meet you.

At Life Fitness / Hammer Strength, we’ve been building champions for decades—equipping athletes, coaches, and institutions with the world’s most trusted strength training equipment. As we expand our impact across performance training and education markets, we’re looking for a passionate, relationship-driven professional to help bring our legacy to the next generation.

As the Performance & Education Segment Specialist, you’ll be at the forefront of building partnerships with high schools, colleges, universities, and athletic performance facilities. You’ll partner with sales and work with coaches, athletic directors, and administrators to deliver tailored strength solutions that deliver elite performance.

What You’ll Do:

• Partner with sales teams to manage and grow relationships with high school, collegiate, and performance training facilities in the education and athletics market
• Leverage market and segment expertise to coach sales representatives on strategies to drive revenue for Hammer Strength and Life Fitness products across the assigned territory.
• Identify customer training goals and facility needs to collaborate on equipment layouts and tailored fitness solutions
• Coordinate with internal sales teams, dealers, and support functions to deliver seamless, high-impact customer experiences
• Represent the brand at key industry events, including training summits, coaching clinics, conferences, and trade shows
• Monitor pipeline activity and support regional forecasting, planning, and performance tracking
• Stay informed on evolving trends in performance training, sports science, and education funding to inform sales strategy

What You Bring:

• A passion for strength and performance training—especially within the educational and team sports environment
• Strong relationship-building skills and the ability to earn trust with coaches, athletic directors, and school administrators
• A collaborative mindset—you enjoy working with teammates, cross-functional partners, and customers
• Experience in sports performance, education sales, or athletic coaching is a big plus
• Familiarity with the Life Fitness and Hammer Strength portfolio, or a strong desire to learn

Qualifications:

• 5+ years of experience in athletic performance, education sales, coaching, or a related field required
• 2+ years sales experience, ideally in a B2B environment,t preferred
• Ability to think strategically, influence others, and contribute to long-term territory planning and team success
• Strong business acumen
• Ability to manage multiple accounts, prioritize tasks, and meet sales goals
• Strong communication and presentation skills—comfortable in a gym, weight room, or board room
• Willingness to travel to schools, facilities, and industry events (up to 30-40%)
• Bachelor’s degree preferred, especially in kinesiology, sports management, education, or business

#LI-REMOTE

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $55,400 - $75,600 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and mili