Manager, Customer Strategy, Front Store Offer Team

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

CVS Health continues to experience tremendous growth! The CVS Front Store Offer Strategy team incentivizes customers to consistently choose CVS as their go-to health and wellness retailer by delivering value and a highly relevant and rewarding personalized coupon experience. The team leverages strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping. 

We currently have an important opportunity for a Manager of Customer Strategy, FS Offer Team.  The Manager of Customer Strategy, FS Offer Team will demonstrate intrinsic curiosity about the CVS coupon experience and be a subject matter expert when it comes to understanding both the coupon marketplace and the customer dynamics driving couponing. In this role, you will contribute to developing holistic, customer-centric incentivization strategies that inspire customers to consistently choose CVS as their health and wellness retailer of choice. In this role, you will operate in an ambiguous, innovative environment and, as such, the ability to learn quickly and think critically in white space will be critical to success.

You will accomplish this by:

• Perform deep customer & market analyses to identify customer segments, attributes, and behavior patterns to find opportunity to improve coupon experience and profitability.

• Drive specific business insights and provide recommendations to achieve coupon team aims.

You will touch and work with many teams, including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs, Pricing & Promo, Consumer Insights and Retail Marketing. Manager of Customer Strategy, FS Offer Team will report to the Director of Front Store Offer Strategy.

CVS Health continues to experience tremendous growth! The CVS Front Store Offer Strategy team incentivizes customers to consistently choose CVS as their go-to health and wellness retailer by delivering value and a highly relevant and rewarding personalized coupon experience. The team leverages strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping. 

We currently have an important opportunity for a Manager of Customer Strategy, FS Offer Team.  The Manager of Customer Strategy, FS Offer Team will demonstrate intrinsic curiosity about the CVS coupon experience and be a subject matter expert when it comes to understanding both the coupon marketplace and the customer dynamics driving couponing. In this role, you will contribute to developing holistic, customer-centric incentivization strategies that inspire customers to consistently choose CVS as their health and wellness retailer of choice. In this role, you will operate in an ambiguous, innovative environment and, as such, the ability to learn quickly and think critically in white space will be critical to success.

You will accomplish this by:

• Perform deep customer & market analyses to identify customer segments, attributes, and behavior patterns to find opportunity to improve coupon experience and profitability.

• Drive specific business insights and provide recommendations to achieve coupon team aims.

You will touch and work with many teams, including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs, Pricing & Promo, Consumer Insights and Retail Marketing. Manager of Customer Strategy, FS Offer Team will report to the Director of Front Store Offer Strategy.

Your Typical Day Here Could Include:

• Collaborating with colleagues on analysis structure: Work with coupon team colleagues identifying relevant and impactful hypotheses about our customers. Supporting the development of robust business cases to support and prioritize new concepts/opportunities. Framing and coding a structured analysis.

• Presenting key ins