Senior Director Marketing Technology & Platforms

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Director, Marketing Technology & Platforms owns the strategy, roadmap, and delivery of the marketing technology ecosystem and marketing data products that enable scalable, compliant, multi-channel campaign execution and measurement. This role serves as Marketing’s product owner for campaign enablement platforms and data, ensuring reliable segmentation, personalization, consent management, suppression, and performance measurement capabilities. This position partners closely with Marketing Strategy and Activation, Data Engineering, IT, Product, Finance, and Privacy and Compliance teams to deliver integrated platforms, governed data products, and operational standards that support enterprise marketing objectives and customer experience goals.

What you will do:

• Define and maintain the marketing technology and data platform strategy aligned with marketing objectives and customer experience priorities.
• Evaluate, select, and rationalize platforms supporting campaign execution, workflow management, content operations, and customer data activation.
• Translate marketing use cases into clear requirements and user stories; prioritize backlogs and define acceptance criteria.
• Partner with Data Engineering and IT to deliver governed datasets with defined data quality SLAs.
• Lead cross-functional delivery of platform releases, upgrades, and integrations.
• Own integration patterns between marketing platforms and enterprise systems.
• Embed privacy-by-design and security controls into workflows.
• Lead and develop the marketing technology and platforms team.

What you will bring:

• Extensive experience with marketing automation, CRM, CDP, CMS/DAM, and analytics platforms.
• Strong data fluency including identity resolution, segmentation, and activation.
• Proven product ownership and program leadership experience.
• Strong executive communication and influencing skills.
• Bachelor’s degree required.
• 15+ years of experience in relevant roles, including 5+ years leading platform teams.

Work Environment & Disclaimer

This job operates in a professional office environment.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$138,000.00 - $200,100.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligi