Director, Events

Summary: 

We’re looking for a visionary Director, Events to amplify our brand, foster community, and deepen customer engagement through world-class experiential marketing. This role will focus on driving brand engagement, customer retention, and acquisition through events.

What You'll Do.. 

• Lead the strategy, planning, and execution of all brand events that will raise awareness and achieve business objectives. 
• Conceptualize events that could generate meaningful press impressions and then actually make those events happen. 
• Work cross-functionally with marketing, creative, partnerships, and member experience teams to craft memorable experiences that build awareness, drive subscriptions, and strengthen loyalty.
• Develop and own the end-to-end event strategy to support brand goals and KPIs across customer acquisition, retention, and brand affinity.
• Project manage and execute all aspects of brand building events at a very high level of detail including the management of budgets, timelines, vendors, venues, and logistics. 
• Develop KPIs and reporting to track event performance and ROI, including impact on subscriptions, engagement, and NPS.
• Source and manage relationships with brand partners, influencers, and collaborators for co-branded or cross-promotional event opportunities.
• Act as the primary point of contact between the internal BOTM team and various external parties, providing seamless and effective coordination on projects. 

About You… 

• Experience leading cross-functional teams and managing external vendors and agencies.
• Strong creative sensibility and passion for crafting unique, on-brand experiences.
• Proven track record of executing high-impact brand experiences that drive measurable business outcomes.
• A flair for activation and hospitality. 
• Has a sense for what makes an activation distinctive, relevant and successful.
• Experience in subscription-based businesses or community-driven brands.

• Ability to travel as needed and work nights/weekends for event execution.