Brand Campaign Manager

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Brand Campaign Manager, you will be a key contributor to our Campaign Center of Excellence (COE) team, focusing on the execution and optimization of global brand campaigns. You will support the development and implementation of strategies designed to drive awareness and consideration among our target audiences, with a particular emphasis on C-level executives and the promotion of thought leadership content.

Your Impact

• Campaign Management: Actively participate in the end-to-end strategy and execution of global brand campaigns, including digital advertising, social media initiatives, content promotion, and experiential activations
• AI Readiness: Actively pursue AI innovations; explore capabilities and drive efficiencies and creativity and foster an AI-first environment
• Content Coordination: Collaborate closely with content marketing, creative services, and external agencies to ensure all campaign assets (e.g., ad copy, landing pages, video scripts, social visuals) align with brand guidelines, messaging, and campaign objectives
• Digital Channel Management: Support the deployment and monitoring of brand campaigns across various digital platforms, including paid social, display networks, and programmatic advertising, ensuring optimal reach and frequency
• Performance Monitoring & Optimization: Track key brand metrics (e.g., impressions, reach, engagement, brand sentiment) and campaign performance data, assisting in the generation of reports and identifying opportunities for real-time optimization to enhance brand impact
• Cross-Functional Collaboration: Work seamlessly with internal teams such as product marketing, corporate communications, field marketing, and sales enablement to ensure cohesive messaging and integrated campaign delivery
• Brand Consistency: Act as a brand advocate, ensuring consistency in messaging, tone, and visual identity across all campaign touchpoints
• Market Research Support: Assist in researching market trends, competitive landscapes, and audience insights to inform future brand campaign strategies

Qualifications

Your Experience 

• 5+ years brand marketing experience with a focus on digital campaign execution and media and event sponsorships within a B2B technology environment
• Proven ability to own a B2B technology campaign, delivering on anticipated outcomes and shaping corporate narratives in creative, customer-first activations
• Demonstrated understanding of brand building principles and the consumer journey from awareness to consideration
• Experience assisting with the development and deployment of digital advertising campaigns
• Proven analytical skills with experience extracting and interpreting campaign performance data
• Excellent written and verbal communication skills; ability to articulate brand messages clearly and compellingly
• Bachelor's degree in M