Sr. Director, Product Marketing Management

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

The Sr. Director, Product Marketing leads the team’s efforts in driving awareness, consideration, and adoption of Early Warning products and services. They are at the center of marketing strategy and execution, working cross-functionally, across product management, business development, corporate marketing, and sales, to define product positioning, create compelling content, execute on go-to-market strategies, and drive product usage. 

Essential Functions

• Creates and owns the product marketing strategy and execution. 

• Creates and co-owns (with growth & acquisition team) the partner marketing strategy for the assigned EWS product or service. 

• Owns and drives product marketing positioning and ongoing market awareness through all market segments and partners. 

• Leads strategy and ongoing updates to data driven marketing plans and toolkits (e.g. year one plan, templates, etc.) for Financial Institutions to drive awareness and usage. 

• Defines and develops new and innovative marketing strategies and programs in response to business challenges. 

• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, legal, finance, and sales. 

• Aligns with product development lifecycle (PDLC) processes. 

• Defines and manages the co-marketing budget to optimize program impact and results across partners. 

• Acts as key marketing liaison, including working with partners to coordinate market research, public relations, social media, and marketing plans. 

• Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.

• Leads development of performance and tracking reports for partner marketing usage programs, consolidating information and providing end-to-end metrics visibility. 

• Partners across the company to align corporate marketing, product management, sales, and brand marketing.

• Provides effective leadership in developing highly engaged, high performance teams. 

• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data. 

Minimum Qualifications

• Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience. 

• 15 or more years of experience in marketing, communications, or related field. 

• Demonstrated success or ability to retain highly engaged, high performing teams.