Now Brewing – senior manager, Channel Strategy Global Communications #tobeapartner

From the beginning, Starbucks set out to be a different kind of company, one that not only celebrated coffee but also created spaces that inspire a feeling of warmth and connection. We are known for developing extraordinary leaders who share these passions and are guided by their service to others.

We’re looking for a seasoned and strategic senior manager, Channel Strategy to join the Global Communications organization. This role will serve as a center of excellence for how Starbucks shows up across owned and paid channels—externally and internally—ensuring our multi-channel ecosystem is cohesive, insight-driven, and built for connection at scale.

This leader will own channel strategy across organic social, paid social, creator engagement, Viva Engage, and partner advocacy, while shaping how these channels work together as part of an integrated, end‑to‑end experience that also includes web, internal channels, and emerging platforms. You’ll be both a strategist and a people leader—setting vision, guiding execution, and developing talent.

The ideal candidate brings a strong point of view on modern, multi‑channel communications, is fluent in social and digital platforms, understands how paid and organic work together, and can lead confidently through moments of opportunity as well as moments of risk, including digital crisis situations.

This role will partner closely with the Audience & Insights team, Brand, Marketing, Internal Communications, and external agencies to ensure Starbucks channel ecosystem is audience-first, platform-native, and continuously evolving.

The person in this role will report to the director of Channel and Content Strategy within Global Communications.

As senior manager, Channel Strategy, you will…

• Own the channel strategy and roadmap across organic social, paid social, creator engagement, Viva Engage, and partner advocacy, ensuring consistency, clarity, and impact across platforms.

• Lead the integration of paid and organic social, partnering with agencies on paid social execution while setting clear strategic direction, performance goals, and optimization frameworks.

• Oversee creator engagement strategy, including approach, guardrails, and alignment with brand, marketing, and communications priorities.

• Provide strategic leadership for Viva Engage as a core internal channel, ensuring it supports partner connection, engagement, and enterprise priorities.

• Guide and evolve Starbucks’ partner advocacy approach, ensuring partners are empowered, supported, and aligned with brand and communications objectives.

• Partner closely with the Audience & Insights lead to jointly own the relationship with Sprout Social, leveraging insights, listening, reporting, and governance to inform strategy and decision-making.

• Develop a strong point of view on the end‑