Senior Manager, Content Strategy and Thought Leadership

TaxAct helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

Position Summary:

For over 40 years, Drake Software LLC has designed and developed tax preparation solutions for tax professionals. We are looking for an experienced professional with a passion for content strategy and thought leadership in the B2B software sector. The ideal candidate will have a proven track record of developing and implementing effective content strategies that elevate brand positioning, engage target audiences, and drive business results including top of the funnel engagement with our brand through content and thought leadership. This role requires a combination of creativity, strategic thinking, and leadership to guide the development of impactful content that showcases our industry leading tax expertise and thought leadership.

Essential Duties and Responsibilities:

Content Strategy Development:

• Develop and execute a comprehensive content strategy aligned with business goals, target audience needs, and industry trends.
• Collaborate with cross-functional teams to ensure content aligns with brand messaging and overall marketing strategies.

Thought Leadership Initiatives:

• Drive thought leadership initiatives by identifying key industry trends, conducting market research, and collaborating with internal subject matter experts.
• Develop and execute plans to establish company executives and experts as thought leaders through articles, whitepapers, webinars, and speaking engagements.

Content Creation and Management:

• Oversee the creation of high-quality, engaging content, including blog posts, articles, whitepapers, case studies, and videos, that resonate with target audiences.
• Manage content creation processes, collaborating with internal teams and external contributors as needed.
• Partner with key stakeholders in the company to create compelling presentations for Industry conferences, webinars and seminars for our sales team.

Distribution and Promotion:

• Develop strategies for effective content distribution and promotion across various channels, including social media, industry publications, and our company website.
• Utilize SEO and analytics to optimize content for visibility and impact.

Brand Alignment:

• Ensure content aligns with the company's brand voice, messaging, and overall positioning.
• Collaborate with the brand and marketing teams to integrate content into broader marketing campaigns.

Performance Analysis:

• Monitor and analyze the performance of content initiatives, using data and insights to refine strategies and improve engagement.
• Provide regular reports on key content metrics and their impact on business objectives.

Education and Experience

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree is a plus.
• Minimum of 7 years of experience in content strategy and thought leadership, preferably in the B2B software industry.
• Proven track record of developing and executing successful content strategies.
• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication skills.
• Leadership experience with the ability to lead and inspire a team.
• Familiarity with content management systems and analytics tools.
• If you are a strategic thinker with a passion for developing thought leadership initiatives and impactful content in the B2B tax software sector, we invite you to join our dynamic team.

Content Strategy Goals for 2024:

We have 40+ years experience in Tax and a wealth of staff knowledge, relationships ad customer relationships that give us an advantage in the market and ability to give thought leadership on topics from how to run your tax practice to what to look out for in tax code changes to key aspects of the industry to be aware of (i.e. cyber security topics).  We need to do a better job of harvesting and surfacing that info to our customers. Key initiatives include:
 

Improve Webinar Program to drive increased prospect leads:

• Enhance the webinar program to serve as a powerful tool for generating leads and expanding the top of the funnel.
• Develop engaging webinar topics that address key pain points and interests of our target audience in the tax software market.
• Implement strategies to i