Group Marketing Manager, Digital Capabilities

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the role:
Join Boston Scientific’s Vascular Customer Experience team as a digital marketing leader driving customer-centric engagement strategies. In this impactful role, you will lead programs designed to create meaningful, personalized connections with physicians. Your leadership will influence integrated digital marketing automation campaigns rooted in customer insights and focused on delivering measurable results.

This role requires a strategic, collaborative leader with deep expertise in digital marketing, customer journey design, campaign performance analysis, and marketing technology. You’ll partner across the Vascular franchise, brand activation, digital marketing, sales, and corporate teams to execute strategies that elevate the customer experience and align with Boston Scientific’s broader business goals.

You will lead a team of marketing automation professionals, customer data segmentation experts, and marketing technology strategists while advancing omnichannel capabilities and data-driven marketing transformation.

 

Work Model:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

 

Sponsorship: 

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

 

Relocation:

Relocation assistance is not available for this position at this time.

 

Your responsibilities will include:

• Drive innovation and marketing transformation with a strong digital-first, customer-centric mindset

• Build and lead a digital capabilities roadmap to support omnichannel experiences and long-term franchise success

• Lead integrated marketing automation strategies using data, insights, and advanced technology

• Inspire and develop high-performing teams through mentorship and performance planning

• Manage cross-functional projects, empowering teams to work independently and effectively

• Oversee campaign enablement using Boston Scientific’s martech stack, ensuring effective execution and measurable results

• Collaborate across business units to align digital strategies with broader company goals

• Monitor and improve audience segmentation, data enrichment, and campaign targeting

• Foster a culture of learning and experimentation—exploring technologies like AI, next best action models, and omnichannel enhancements

• Identify new ways to report and demonstrate the value and ROI of digital programs

• Support change management planning and drive adoption of digital initiatives in partnership with commercial teams

• Stay informed on evolving trends, technologies, data privacy regulations, and industry standards

 

Required qualifications:

• Bachelor’s degree

• Minimum of 5 years' experience in digital marketing automation strategy

• Minimum of 3 years' experience managing direct reports or teams

• Proven experience using Salesforce platforms for advanced campaign execution

• Solid understanding of data management, enrichment, and database marketing concepts

• Expertise in customer journey mapping, experience analytics, and voice-of-customer strategies

• Demonstrated ability to lead through ambiguity and influence senior stakeholders

• Strong coaching, mentoring, and leadership skills with a team development focus

• Ability to collaborate and drive alignment across cross-functional and senior-level stakeholders