Job Description Summary

The Senior Director of Brand Management will serve as the strategic steward and creative leader of the GE HealthCare brand, ensuring it not only remains one of the most trusted and admired names in the MedTech industry but also continues to strengthen its perception as best healthcare solution provider and a true partner to customers—focused on enabling their success and improving patient outcomes.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

The Senior Director of Brand Management will serve as the strategic steward and creative leader of the GE HealthCare brand, ensuring it not only remains one of the most trusted and admired names in the MedTech industry but also continues to strengthen its perception as best healthcare solution provider and a true partner to customers—focused on enabling their success and improving patient outcomes.

Reporting to the VP, Head of Corporate Marketing, this leader will define and drive the global brand strategy—translating GE HealthCare’s purpose, “To create a world where healthcare has no limits,” into a powerful, consistent, and differentiated presence across markets, audiences, and experiences.

The Senior Director will lead the evolution and protection of the GE HealthCare brand across all touchpoints, balancing business impact with creative excellence. They will guide and mentor a team of strong creative and strategic talent, empowering them to deliver high-impact, insight-driven work.
This position requires a visionary mindset, strong influence across functions, and proven ability to connect and balance brand strategy to business outcomes.

Key Responsibilities

1. Strategic Brand Leadership

• Define, evolve, and execute the global GE HealthCare brand strategy in alignment with corporate vision and business objectives.
• Ensure the brand reflects GE HealthCare’s leadership in precision care, innovation, and patient impact—while strengthening its role as a trusted partner to healthcare providers and systems.
• Partner with business unit and regional leaders to align brand direction with growth priorities and customer needs.

2. Brand Governance & Architecture

• Oversee the brand architecture across GE HealthCare’s diverse portfolio of products, services, and digital solutions.
• Ensure consistency and clarity across all brand expressions—from corporate identity to product-level branding and partner collaborations.
• Lead global brand governance, including the development and enforcement of brand standards, messaging frameworks, and visual identity systems.

3. Cross-Functional & Executive Partnership

• Act as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives such as acquisitions, portfolio restructuring, or market expansion.
• Collaborate closely with Corporate Communications, Marketing, Investor Relations, and Product Management to ensure a unified brand narrative across all audiences.
• Influence and inspire alignment across global and regional marketing teams, ensuring brand coherence at every level of the organization.

4. Brand Measurement & Insights

• Leverage insights from brand health tracking, reputation studies, and audience research to inform brand strategy and creative direction.
• Partner with analytics and insights teams to interpret performance data, identify growth opportunities, and ensure brand investments drive measurable impact.
• Use insights to continuously strengthen GE HealthCare’s global reputation and stakeholder trust.

5. Future-Focused Brand Innovation

• Lead brand innovation initiatives that connect GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care.
• Evolve the brand to reflect changing customer needs, societal expectations, and technological advancements in healthcare.
• Drive thought leadership and storytelling that humanizes technology and reinforces GE HealthCare’s role as a global healthcare partner.

6. Team Leadership & Mentorship

• Lead, inspire, and mentor a high-performing brand management and creative team.
• Foster a culture of curiosity, creativity, and accountability, empowering the team to challenge conventions and elevate brand exp