Sr. Integrated Marketing Manager - Hybrid Life

<p><strong>Job Summary</strong></p> <p>The Sr. Integrated Marketing Manager - Hybrid Life leads the end-to-end orchestration of go-to-market planning, translating upstream brand and product strategy into integrated, fan-facing activation plans. This role serves as the central briefing hub and program integrator, aligning Strategy (account-facing) with Brand Communications and Regional teams to ensure clear, actionable plans that can be consistently adopted and executed across markets.</p> <p><strong>Essential Functions</strong></p> <p>Description</p> <ul> <li>Translate Strategy into Integrated GTM Briefs <ul> <li>Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.</li> <li>Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.</li> <li>Frame strategic “where to play” decisions, including key consumer moments, platforms, and partnership archetypes into actionable GTM pathways, briefs, and activation plans.</li> </ul> </li> </ul> <ul> <li>Lead GTM Briefing &amp; Alignment <ul> <li>Lead seasonal and campaign kickoff meetings to align Strategy, Brand Communications, Creative, and Regional teams.</li> <li>Facilitate cross-functional input, decision-making, and alignment throughout the briefing process.</li> <li>Maintain a single source of truth for GTM briefs and activation toolkits, including version control and key decisions.</li> </ul> </li> </ul> <ul> <li>Orchestrate GTM Planning &amp; Readiness <ul> <li>Lead development and management of the integrated GTM calendar and cross-functional workback plan from brief through launch, in partnership with Program Management.</li> <li>Coordinate deliverables and dependencies across Strategy, Creative, Brand Communications, and Regional teams.</li> <li>Run readiness reviews to ensure alignment, on-time delivery, and launch preparedness.</li> <li>Identify risks and escalate blockers with clear options and recommended solutions.</li> </ul> </li> </ul> <ul> <li>Partner with Regions to Enable Activation <ul> <li>Partner with Regional Marketing teams to incorporate local market needs, channel strategies, and activation requirements into global plans.</li> <li>Develop and deliver global activation toolkits and playbooks, including messaging frameworks, content guidance, event templates, and asset requirements.</li> </ul> </li> </ul> <ul> <li>Regional I&amp;E Partnership <ul> <li>Partners with regional marketing leads to gather channel goals, local nuances, and activation needs; i