Senior Product Manager, Homebody

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.
This is a high-impact role at the center of our Homebody growth strategy. As the Sr. Product Manager for Homebody, you’ll shape how we activate, retain, and expand our user base, while leading our early Product-Led Growth (PLG) initiatives. You'll work cross-functionally with product, engineering, design, and analytics teams to uncover and scale what drives our business.
With access to rich data, modern tooling, and a forward-thinking AI-native culture, you'll be empowered to turn insights into outcomes. This is a rare opportunity to drive measurable, company-level impact from day one. If you're passionate about growth, fluent in data, and ready to help transform how we scale our product, this is the role for you.

Responsibilities

• Lead growth-focused product initiatives across the user lifecycle, including activation, engagement, retention, and monetization.
• Own and evolve our Product-Led Growth roadmap, starting with initial pilots and experiments.
• Spearhead the development of a direct-to-consumer marketplace within the Homebody platform, optimizing conversion funnels and managing partner integrations.
• Define and drive the product strategy for AI-powered features, such as a resident AI chat assistant and AI-driven sentiment analysis.
• Partner with PMs across the organization to support their growth strategies by defining metrics, identifying opportunities, and executing experiments.
• Collaborate closely with analytics, engineering, design, and marketing to ship impactful growth projects.
• Become an expert in analytics tooling and guide teams in instrumenting and leveraging data effectively.
• Design and prioritize experiments using A/B testing and other iterative methodologies.
• Use data to identify friction points in the user journey and develop hypotheses to improve key metrics.
• Translate growth ideas into clear, technically feasible product requirements, working closely with engineering to ensure implementation.
• Evangelize a growth mindset internally by sharing results, learnings, and best practices.
• Monitor and report on the performance of PLG initiatives and broader growth efforts.

Minimum Qualifications

• Bachelor’s degree in a technical field (e.g., Computer Science, Engineering) or equivalent practical experience.
• 5+ years of product management experience, with at least 2 years focused on growth or experimentation-driven product work.
• Demonstrated experience developing and launching AI-native products, with working knowledge of prompt engineering, LLMs, and AI/ML-powered features.
• Deep experience with analytics platforms (Amplitude, Google Analytics, Mixpanel) and experimentation frameworks.
• Technical fluency, able to discuss technical trade-offs and understand backend/frontend system interactions.
• Strong communication and collaboration skills across technical and non-technical teams.
• Track record of shipping growth features or experiments that moved key metrics.
• Experience in fast-paced, iterative product development environments.

Preferred Qualifications

• MBA or advanced degree in a quantitative or technical field.
• Experience launching or scaling PLG motions in B2B SaaS environments.
• Familiarity with growth loops and PLG frameworks (e.g., AARRR: Acquisition, Activation, Retention, Referral, Revenue).
• Strong experience with B2C and marketplace monetization, including ARPU growth and partner integrations.
• Background in both B2B and B2C product growth settings.
• Experience collaborating with data teams to analyze user behavior and size growth opportunities.