Sr. Associate Brand Manager - Pink Whitney

Job Req ID: 105869 

Job Type: Full-time 

Work Category: Hybrid Telecommute 

Application Close Date: 09/19/2025 

Sponsorship: Not Available 

Compensation: $98,000.00 - $147,000.00 

 

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We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

 

View our Corporate Values and Mission Statement here.

 

A Taste of What You'll Do

Join our dynamic team and play a pivotal role in shaping the future of our brand! We are seeking a passionate and innovative individual to independently manage the development of portions of our brand plan, including key marketing initiatives and channel strategies. With experience in the Spirits category, you will contribute to the Agile Roadmap development alongside Senior Brand Managers and Subject Matter Experts, ensuring that each initiative aligns with our Brand Strategic Positioning.

 

In this role, you'll pull and analyze relevant data to make informed decisions, articulate performance drivers, and manage sublines within our brand architecture. Your expertise in managing annual paid media planning, experiential events, and budgets will be crucial, as you'll partner with regional marketing and local sales teams to execute impactful campaigns.

You will contribute to our 3-year operating plan, making strategic trade-offs within the P&L to deliver financial results. Leading demand preparation, you will articulate risks and opportunities, driving brand demand across consumer and customer drivers. Your ability to screen for strategic and tactical opportunities will support our Sixth Standard strategy and the development of Brand Standards.

 

Effective budget management and a deep understanding of channel tactics will ensure consistency with our brand equity. Monthly market visits will allow you to evaluate activation tools, collect feedback, and identify emerging trends. You will also support the implementation and evaluation of new marketing innovations, ensuring they align with our consumer targets and brand strategy.

 

Your consumer empathy and ability to pull and analyze brand data will guide our strategy, while your support in developing Opportunity Audiences and Inspirational Archetypes will drive our brand's evolution. You'll optimize our Brand Story and Visual Guidelines, linking campaigns to marketing activities in a compelling way.

 

Join us in delivering on-time, go-to-market materials and ensuring compliance with quality, environmental, and safety regulations. Be part of a team that values creativity, collaboration, and strategic thinking. Apply now and help us drive our brand to new heights!

 

What You'll Need

• Master's degree plus 2 years of experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility.

• Required to travel up to 25% of the time in-market in order to perform job duties.
• Strong analytical & financial acumen.
• Skilled in project management.
• Ability to effectively partner with cross-functional teams.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for develop