Digital Consumer Experience Advocate

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

As a Digital Consumer Experience Advocate, you’ll be the front-line voice of GE Appliances, representing our family of brands across digital platforms. In this role, you’ll connect with both current and potential customers through multiple online touchpoints, delivering best-in-class service while fostering brand loyalty and uncovering opportunities to drive sales.

You’ll interact with consumers through the “Ask a Question” and “Ratings & Reviews” features on our owned websites, as well as other internal and native platforms, providing pre-purchase guidance, post-purchase support, and trusted product expertise.

Position

Digital Consumer Experience Advocate

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

Customer Engagement & Support (90%)

• Professionally respond to consumer inquiries related to product selection, installation requirements, troubleshooting, product care, and complaint resolution.

• Engage with consumers across digital channels including GE Appliances’ “Ask a Question,” “Ratings & Reviews,” and other internal platforms.

• Leverage internal resources such as the Knowledge Base, eDoc, Salesforce Service Cloud, GEAppliances.com, and SMC to research and resolve inquiries effectively.

• Maintain accuracy, professionalism, and adherence to company protocols and service standards in all written communication.

Sales Support & Growth (10%)

• Identify and recognize potential sales opportunities during customer interactions.

• Follow established referral protocols to connect prospects with private store access or route them to appropriate sales teams to support revenue growth.

What You'll Bring to Our Team

Minimum Requirements

• Associate’s degree or a minimum of 6 months equivalent work experience.

• Strong written communication skills, including grammar, spelling, and professional tone.

• Computer proficiency with the ability to quickly learn and adapt to new systems.

• Experience in customer service, ideally within written or digital channels (chat, email, online Q&A).

• Team-oriented mindset with a positive, solutions-driven attitude.

• Strong typing and data entry skills.

Preferred Qualifications

• Bilingual proficiency in written English & Spanish.

• Previous experience in GE Appliances call centers or comparable customer support roles.

Working Conditions

• Standard office environment with regular computer use.

• Flexibility to work evenings and/or weekends as business needs require.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.