Area Sales Director, Endoscopy - Full Portfolio (Western US)

Title: Area Sales Director, Endoscopy – Full Portfolio (Respiratory, Urology, and ENT)

 

Reports to: Chief Sales Officer, Endoscopy – US & Canada

 

Location: Must reside within the Western US

 

 

Position Summary:

Ambu is a global industry leader with the soul of a startup. Our dedicated and passionate team members are driven by our mission to save lives and improve patient care through innovative medical devices and industry changing single use scopes. We are led by our values: Take Charge, Team Up, and Be True.

The Area Sales Director (ASD) will lead multiple Regional Sales Directors (RSDs) overseeing Respiratory, Urology, and ENT. This role is responsible for developing and executing the regional commercial strategy, driving adoption of Ambu’s full endoscopy ecosystem within hospitals, and ensuring alignment across franchises to deliver exceptional growth. The ASD will collaborate cross-functionally to expand Ambu’s market-leading position in single-use endoscopy through a unified and customer-centered approach.

 

Essential Functions and Responsibilities:

Leadership & Strategy

• Lead, develop, and inspire a team of Regional Sales Directors and their multi-specialty field teams to achieve and exceed annual sales targets.
• Own the hospital ecosystem from a corporate standpoint, ensuring consistent engagement across administration, physicians, supply chain, infection prevention, and executive leadership.
• Develop and execute a comprehensive Ecosystem Selling strategy that integrates Respiratory, Urology, ENT, and Specialty portfolios into a cohesive value proposition for hospitals and IDNs.
• Partner with the CSO, VPs, and other ASDs to define and execute Ambu’s national commercial strategy and ensure cross-regional alignment.
• Build and sustain a culture of performance, collaboration, accountability, and innovation.
• Collaborate with Marketing, Corporate Accounts, and Health Economics teams to drive strategic conversions and maximize value across health systems.
• Represent Ambu at the corporate level with hospital executives, ensuring alignment on contracts, capital planning, and system-level initiatives.

 

Sales Management & Execution

• Oversee all regional business planning, forecasting, and performance management processes.
• Ensure consistent use of Salesforce for accurate forecasting, pipeline visibility, and opportunity management.
• Monitor and analyze key performance indicators to identify opportunities, challenges, and competitive dynamics.
• Coach RSDs on strategic account planning, resource allocation, and large-deal execution.
• Partner with Corporate Accounts to secure system-level agreements and expand Ambu’s footprint across IDNs and health systems.
• Collaborate cross-functionally to support product launches, ensure operational readiness, and accelerate adoption of new technologies.
• Manage area budgets, quotas, and expense controls to align with corporate financial objectives.

 

Coaching & Talent Development

• Recruit, develop, and retain high-performing Regional Sales Directors and future leadership talent.
• Conduct regular field rides and business reviews with RSDs to evaluate strategy execution and provide developmental feedback.
• Build leadership capability through consistent coaching and reinforcement of the Ambu Way of Selling methodology.
• Drive professional development and succession planning, ensuring readiness of next-generation leaders.
• Recognize performance excellence while maintaining accountability to Ambu’s values and objectives.

 

Cross-Functional & Ecosystem Collaboration

• Champion the “One Ambu” mindset by driving collaboration across Respiratory, Urology, ENT, and Specialist teams to ensure full-