Sr. Growth Marketing Specialist

Vyond is looking for an experienced Sr. Growth Marketing Specialist to join our dynamic marketing team. The ideal candidate will be a strategic thinker with a strong background in campaign development, execution, and optimization. This role is pivotal in driving our growth initiatives and expanding our market presence.

If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.

Responsibilities

• Drive campaign strategy and implementation plans while partnering with content, web, and marketing operations teams to execute and launch programs

• Oversee end-to-end demand generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, etc.

• Manage end-to-end campaign execution, including setting up, launching, and optimizing marketing initiatives across various channels (e.g., email, paid advertising, social, and content marketing).

• Drive email strategy and optimize performance of the email channel using creative assets, copy, personalization, calls-to-action, content, and automation.

• Manage and execute innovative, multi-channel campaigns (including account based marketing campaigns) to drive enterprise MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage

• Analyze, communicate, and present results of marketing campaigns. Form insights to optimize programs – and take action!

• Manage agency and contractor relationships, expectations, and budgets

• Work closely with the product, sales, and customer success teams to ensure alignment and support for marketing initiatives.

• Bring innovative demand generation ideas to life by adopting a test-and-learn mentality and using data-driven storytelling to influence internal customers.

Qualifications

• Bachelor’s degree in business, marketing, or related field

• 3+ years of experience in growth marketing, digital marketing, or a similar role.

• 2+ years of demand generation/campaigns experience

• Experience implementing enterprise-level demand generation programs

• Tactical, hands-on experience with lead forecasting, reporting, and analysis

• Strong project management & performance measurement skills.

• Proficiency in marketing tools and platforms (e.g.,Salesforce/Pardot, Marketo, Hubspot,  BI tools, etc).

• Analytical skills – can digest large amounts of data, identify significant trends, ask the most important questions, and take action.

• Excellent presentation ability

• Experience managing third party vendors including agencies and contractors  

• Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey

• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

This is a chance for you to an inspiring environment at Vyond where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives Vyond forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We are looking forward to your application.