Senior Data Analyst

Who We Are

First Fed is a local community bank on an exciting growth trajectory with 18 locations including 12 full-service branches in Western Washington. First Fed was recognized by the Puget Sound Business Journal as a Best Workplace and a Top Corporate Philanthropist. By popular vote, First Fed received awards for Best Bank in The Best of the Northwest, Best Banker in Readers’ Choice by Cascadia Daily News, and Peninsula Daily News named us Best Bank on the Olympic Peninsula. We also received a Best-In-State bank award from Forbes.  

For over 100 years First Fed has served our customers and communities throughout the PNW. We’ve donated over $9 million to non-profit organizations in the past 8 years through our foundations, sponsorships, direct donations, and matched employee donations. Our amazing team has volunteered over 25,000 hours in the past 5 years – many by using our benefit of 3 paid volunteer days per year!  

We welcome applicants from all backgrounds – our diversity makes us stronger. Join our award-winning team!  

Our Values

Optimism:  We are positive and decisive. We believe the future will be better than the past. Our attitude demonstrates persistence which leads to success.

Initiative:  We are self-starters and find innovative solutions. We are courageous, entrepreneurial, and passionate. We take action for good.

Respect:  We include individuals from diverse backgrounds and with different perspectives. We are committed to honoring and serving others.

Growth:  We learn and adapt so we can continually improve. We believe in personal growth through grit and determination.

Ownership:  We are invested in our endeavors. We are accountable and take responsibility for our actions and decisions.

Position Purpose

The Customer Analytics Lead will be responsible for leveraging data and analytical techniques to understand customer behavior and drive business growth. They will work closely with cross-functional teams, including marketing, product management, and customer service, to provide actionable insights that enhance customer acquisition, retention and lifetime value.

Essential Functions:

Customer Segmentation

• Use analytics techniques to segment the customer base and develop strategies for each segment.
• Develop personas to support targeted marketing and product development strategies.
• Utilize customer data to segment customers into groups based on behaviors and preferences.
• Identify cross-sell and up-sell opportunities through customer behavior analysis.
• Partner with marketing, product and customer service teams to optimize customer experience.

Data Analysis

• Analyze customer data from various sources to derive insights and trends on customer behavior and preferences.
• Provide data-driven recommendations to improve product offerings and marketing campaigns.
• Develop dashboards, reports and presentations to communicate key insights to leadership

Predictive Modeling

• Analyze data to derive insights and trends on customer behavior and preferences.
• Apply statistical techniques to predict customer behavior, such as churn, lifetime value and cross selling opportunities.
• Provide data-driven recommendations to improve product offerings and marketing campaigns.
• Stay abreast of industry trends, emerging technologies, and data analytics tools. Continuously look for innovative ways to apply data-driven insights to business challenges.

Customer Engagement

• Evaluate the effectiveness of marketing campaigns and use findings to help optimize future campaigns.
• Collect and analyze customer feedback from surveys, social media and other sources. Use insights to recommen