Senior Brand Manager, Oncology (m/f/d)

<p><b>Working with Us</b><br/>Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.</p><p></p><p>Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: <a href="https://careers.bms.com/working-with-us" rel="noopener noreferrer" target="_blank"><span><span><span><span><span><span><span>careers.bms.com/working-with-us</span></span></span></span></span></span></span></a>.</p><p></p><p></p><p><b>Position summary:</b></p><p></p><p>Under the direction of the <span>Brand Lead, </span>the Senior Brand Manager, Oncology (m/f/d) is responsible for driving the development, implementation, and execution of marketing programs. The incumbent actively drives the development of brand plans, creative and innovative product and marketing strategies and tactical implementation plans. The Senior Brand Manager builds and maintains close relationships with the cross-functional customer teams, internal stakeholders, external vendors, and opinion leaders. Additionally, the Senior Brand Manager serves as the point of contact for the sales force.</p><p></p><p></p><p><b>Key Responsibilities:</b></p><ul><li>Develop strategic brand planning for a product in lung cancer / Oncology</li><li>Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements</li><li>Support bottom-up budget planning and manage marketing budget</li><li>Track brand performance</li><li>Optimize customer experience and build customer journeys in x-functional collaboration; drive customer engagement by considering both F2F and remote/ digital channels; work closely with Customer Experience Mangers and Omnichannel Managers to optimize content placement</li><li>Content creation according to strategy and based on the customer journey plan</li><li>Generate insights from market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work</li><li>Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential</li><li>Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders</li></ul><p></p><p><b>Skills/Knowledge Required:</b></p><p></p><p>Qualifications / Experience</p><ul><li>Natural science and/or Business Administration degree</li><li>Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage</li><li>Experience with performance marketing preferred; capability and willingness for data driven decision making and strategy &amp; execution</li><li>Experience with omnichannel marketing and implementation of customer journeys</li><li>Able to translate strong analytical skills into a targeted strategy</li><li>Excellent project management skills</li></ul><p></p><p>Competencies</p><ul><li>Passionate, curious, creative and well-organized team player</li><li>Independent way of working, strong business acumen and open-minded</li><li>Highly energetic, self-reliant, able to successfully drive performance and deliver results</li><li>Fluency in English and German, both oral and written communications</li><li>Very good knowledge of the current MS Office applications</li><li>Strong identification with the company’s values</li></ul><p></p><p>If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.</p><p></p><p><b>Uniquely Interesting Work, Life-changing Careers</b><br/>With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting <span>global participation </span>in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.</p><p></p><p><b>On-site Protocol</b></p><p><span>BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure include