Social + Digital Manager

About the Role:

We have a current opening for a Social + Digital Manager and are actively reviewing applications.

The Social + Digital manager will establish and lead the local, in-house digital/social content team.  The digital/social content team will execute the owned media strategies of brands across the portfolio with agility, specifically tentpole social content and real-time pop culture opportunities.  The team will manage brand communities for both company owned media platforms (primarily social) and the extension of brand content on customer (retailer) owned platforms, including product pages and display ads.  To enable this work, the digital/social content team will trend-spot and produce culturally relevant content across the Ferrero portfolio in real-time. 

The ideal candidate is a true social “Creator” with a history of growth and success across social media channels. This is a highly motivated, creative individual with experience and a passion for developing compelling and engaging content and growing a digital footprint. Ability to capture each brand’s voice and speak to and understand the target consumer(s) is a must.

An in-house team should deliver better brand alignment and local, cultural relevance, greater speed to market and agility, and be more cost-efficient than outsourcing the capability to an agency.

This position is hybrid, and will be based in our North American HQ in Parsippany, NJ.

Main Responsibilities:

Content Design and Creation

• Design, create, and scale high-performing digital, social and influencer content that is authentic to our brands and follows platform best practices
• Develop modular content systems that can be adapted across channels and optimized for engagement
• Partner with creative, brand, retailer, and media teams to ensure aligned storytelling across the consumer / shopper journey
• Continuously test and refine content based on performance insights to drive stronger impact
• Deliver better brand alignment and local, cultural relevance
• Deliver greater speed to market and agility to capitalize on opportunistic brand news and to be on-time with impactful assets for our top retail partners

Owned Channel Community

• Oversee owned channel community management across the Ferrero portfolio to drive deeper consumer engagement

Influencer Program

• Partner closely with PR and Shopper teams on influencer programs
• Support end-to-end influencer content development, ensuring deliverables meet brand, retailer and platform standards

Social Trends

• Conduct social & search listening to uncover and understand trends

Digital Ways of Working

• Orchestrate content ways of working between internal teams and agencies
• Facilitate cross-functional alignment to ensure digital execution is consistent and efficient

About You: