Senior Retail Media Strategist

Company Description

Saatchi & Saatchi X are experts at turning shoppers into buyers. We’re a team of makers and tinkerers who collaborate closely with each other and our clients to do our best work. We take pride in elevating the expected and embracing the new, the next, and the complex. We prove our creative works by building strategic ideas that execute flawlessly at retail. We believe nothing is impossible and rally behind “if you can shop it, we can do it.”

Our product is our people and talent is at the heart of everything we do. 

We’ve built a team of the most talented Xers from around the world and are looking for the next storyteller to join our crew!

Learn more about who we are at saatchix.com and reach out to us to see our latest work

Job Description

The successful candidate will be responsible for developing and executing innovative retail media strategies that drive revenue growth, increase brand awareness, and enhance the customer experience. The ideal candidate will have a deep understanding of the retail industry and be able to translate business objectives into effective media plans. The Senior Retail Media Strategist will work closely with our cross-functional teams to ensure that our media campaigns are best-in-class and fit-for-purpose. 

RESPONSIBILITIES:

• Develop and lead the planning and execution of comprehensive retail media strategies that align with business objectives and drive revenue growth for clients.
• Collaborate with cross-functional teams to integrate retail media plans across all channels, including paid search, social media, display advertising, and e-commerce.
• Partner with Shopper Strategy to ground campaign strategies in syndicated data and media consumption trends.
• Maintain relationships with media partners and negotiate media buys to maximize ROI/ROAS.
• Provide regular reporting to clients on campaigns performance, pacing, and include optimization recommendations.
• Stay up-to-date on industry trends and best practices in retail media activation - growing expertise and refreshing certifications and training courses as able.
• Help educate and inform agency colleagues on relevant media digital trends and developments.
• Act as a thought leader, providing guidance and recommendations to internal teams and clients on retail media activation strategies.
• Opportunity for people development and potential direct reporting responsibility.

CORE COMPENTENCIES:

• Media Planning & Strategy
• Retail Media Network Search and Display Buying Expertise 
• Communication/Client Relationship Building
• Organized and Detail-Orientated
• Ownership Mindset
• Mentor & Educator

PLATFORMS & PROTOCOLS:

• Retail Media Network’s – Amazon, Walmart Connect, Roundel, Criteo etc.
• Offsite Commerce Platforms – The Trade Desk, Meta, TikTok, Pinterest etc.
• Reward / Promotional Platforms – ibotta, Shopkick, KCL etc.
• Microsoft 365 – Outlook, PowerPoint, Word, Excel & Teams

Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field.
• 5-7 years of experience in retail media strategy, including expertise in Retail Media Network ecosystems (e.g. Amazon, Walmart Connect & Roundel).
• Hands on keyboard experience in paid retail search, social media, display advertising, and e-commerce.
• Proven track record of delivering successful media campaigns which achieve KPI’s vs. benchmarks.
• Strong analytical skills and ability to use data to inform strategic media plans and optimizations.
• Excellent communication and collaboration skills, with experience working across cross-functional teams.
• Leadership experience is a plus.

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacat