Lead Director, Brand Strategy and Growth

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Director, Brand Strategy & Growth, will be on a small and high performing team, playing a critical role in building and delivering the CVS Health brand strategy. We are looking for our next “brand athlete” who welcomes the opportunity to tackle a variety of customer and brand-centric problems that can drive business growth.

This leader will own and drive strategy development and planning in partnership with key teams such as Corporate Strategy, Brand Identity, and Marketing to redesign our enterprise brand strategy. This leader will also play a key role in evangelizing and actioning our enterprise brand strategy among business units. Additionally, they will lead the development of a multi-year growth roadmap and, in partnership with BUs, build a systematic approach to identifying and closing gaps that dilute our brand promise.

The ability to impact and influence with a combination of data and storytelling will be imperative to the success of this leader. Strong project management and ability to build and drive management routines with senior stakeholders will also be a key to success.

For the right person who is curious and gets excited about taking on a problem to solve with ambiguity, there is a real opportunity to chart your own path and create something truly impactful!

Primary Role and Responsibilities:

Operationalize Brand Strategy

• Lead the development and ongoing optimization of how we bring our CVS Health brand to life within each of the individual business units and inspire partner teams to continuously identify ways to garner connectivity across
• Rollout & continuously optimize the CVS Health value proposition, brand personality, values to create consistency across business units
• Project manage cross-functional and BU teams to bring brand strategy to life
• Lead the development of brand growth roadmap and priorities in partnership with Business Units

Partner and Inspire Cross-functionally

• Core cross-functional relationships to build and establish include Corporate Strategy, Customer Experience, Enterprise Insights, Marketing, Creative, etc.
• Identify and inspire business unit champions to carry the core brand personality and behaviors we desire to be consistent across all CVS Health business units

Required Qualifications

• 8+ years of general strategy (within an organization or consulting firm), brand management or marketing strategy experience with a strong understanding of consumer and B2B audiences
• 6+ years cross-functional leadership experience
• 10 years of overall related work experience

Preferred Qualifications

• Proficient in problem solving and structuring to create clear recommendations for consideration by senior and executive leadership
• Comfort with analytics, financial metrics/ratios and primary research to build business cases and drive action
• Curiosity to ask the right questions and derive business implications
• Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
• A can-do attitude and a passion for removing barriers, as many of the enterprise brand projects require a strong ability to impact and influence the business unit teams
• Experience working in a highly matrixed organization
• Must be comfortable operating with ambiguity
• Self-motivated, high-capacity individual who can win in a demanding, performance-driven environment.
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
• Creative problem solver who can incorporate new learnings and act decisively, knowing when to involve leadership and when to move the ball forward
• Deep appreciation of end-to-end consumer experience
• Proven ability to inspire, collaborate with, and influence business partners
• Proven track record of growing and developing a high performing team

Education
Bachelor’s degree in Business, Marketing, or related field OR equivalent (4 years’ experience and High School Diploma/GED) required.

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