Digital Channels and Operations Manager

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Internal Communications Manager creates, develops, and implements communication strategies and programs targeted to employees and other stakeholders, increasing employee engagement and driving a focused effort on corporate growth strategies through impactful internal communications across multiple platforms

Primary Purpose

The Digital Channels & Operations Manager oversees the platforms, processes, and workflows that power communications across the organization. This role is responsible for day-to-day publishing operations, strategic planning for communications technology adoption, and serving as the primary liaison between communications, IT, and HR teams for system enhancements and process improvements.

The position requires expertise in both strategic planning and operational execution, with focus on internal communications platforms while providing support for external communications tools and social media when needed. The role ensures effective message delivery, maintains consistent brand voice across channels, and optimizes systems to improve team productivity and employee experience.

Major Responsibilities

Platform & Channel Management: Own day-to-day publishing across internal communications platforms (PowerNet, Poppulo) with attention to detail that elevates content quality before it goes live; provide operational support for corporate social media channels and external communications tools (like Cision) as needed

Strategic Planning: Develop content publishing and employee engagement strategies aligned to corporate communications goals; build roadmaps for communications technology adoption and process improvements.

Technology Partnership: Serve as primary liaison to IT and HR for communications tools and system enhancements; deploy and manage new communications technologies, ensuring smooth adoption and ease of use across teams. Make strategic recommendations on communications technology investments and process improvements; influence cross-departmental decisions that affect team operations and employee experience

Process Optimization: Document team processes and manage shared resources (Teams, SharePoint, etc.) to streamline workflows and champion governance across communications platforms; design scalable solutions that improve team productivity and employee experience.

Cross-Functional Collaboration: Partner with internal and external communications leads to schedule, post, and maintain coordinated editorial calendars that ensure consistent messaging and brand voice across all channels.

Performance Analysis: Pull channel analytics and performance metrics from internal and external communications platforms; support leadership in generating insights reports that demonstrate communication effectiveness and turn data into actionable recommendations.

Innovation & Trends: Stay current on internal communications tools, employee engagement platforms, and digital workplace trends; advise on emerging technologies (AI, analytics, etc.) that could enhance communications tech stack.

Minimum Job Requirements

Education

Bachelor’s degree or equivalent experience

Work Experience

• 5–8 years of experience in communications, digital content operations, or channel management

• Demonstrated expertise with platforms like Poppulo, SharePoint, enterprise intranets, and social media scheduling tools

Knowledge / Skills / Abilities

• Strong organizational abilities and attention to detail; proven ability to manage multiple priorities in a complex, cross-functional environment

• Comfort working with communications, technology, and HR teams; excellent stakeholder management skills

• Systems thinker who can balance strategic vision with hands-on execution; experience turning data into insights and actionable recommendations

• Proven ability to spot inefficiencies and design scalable solutions that improve team productivity and employee experience

• Strong writing skills and presentation abilities

• Proficiency with relevant platforms (SharePoint, Poppulo, enterprise intranets, social media scheduling tools, analytics platforms)

• Analytical mindset with experience in performance tracking and insight generation

• Cross-functional