Senior Manager, Growth Marketing

About Alloy.ai
At Alloy.ai, we work with consumer goods companies that make the products we eat, wear, and use every day, as well as the ones we occasionally splurge on. We’re tackling a real and complex problem for them—managing supply and demand in the face of constantly changing customer behavior, highly complex supply chain networks, 40-year-old data standards and labor-intensive manual processes.
Alloy.ai is a fast-growing, well-funded startup with an expanding presence across the world. Our team hails from successful startups, leading tech companies and Fortune 100 enterprises. We believe deeply in fostering individual ownership, iterating to excellence, focusing on what matters, communicating openly & respectfully, and supporting one another. 
We encourage people of all backgrounds to apply. Alloy.ai is committed to creating an inclusive culture, and we celebrate diversity of all kinds.
About the Role
We are looking for a driven, data-oriented marketer to design and execute growth campaigns across our paid and organic channels — with the goal of generating and increasing qualified pipeline. This is a hands-on role, where you will manage SEO to increase traffic, paid ads on LinkedIn and Google to drive better results and efficiency of spend, our marketing automation systems and reporting on key marketing metrics. This role will report into the VP of Marketing.
About You
You are a seasoned growth marketer and demand generation manager with deep expertise in managing both paid and organic growth across multiple channels at a B2B SaaS company. You are a self-motivated learner, who stays up to date on the latest methods of how software companies grow.
As a key member of our go-to-market team, you get excited by exploring new channels for us to drive pipeline while also executing on the details to ensure success. Accelerating revenue growth is your number one priority and you work cross-functionally to optimize programs that generate high-quality, marketing sourced opportunities. 
While a Creative at heart, you are naturally drawn to analytical work and are comfortable working toward ambitious goals and deadlines.  You can effortlessly switch between putting together a comprehensive plan on how to hit pipeline targets, programming campaigns in Marketo, and bringing a POV to roadmap discussions based on what you are seeing in our search volume.

What You’ll Do

• Define and execute a cross-channel demand generation strategy that generates qualified leads  for SDRs, then partner with SDRs and Sales to nurture SQLs and SALs into qualified pipeline and revenue.
• Own quarterly inbound lead + pipeline generation numbers in partnership with VP of Marketing while managing budget and efficiency targets. 
• Own organic traffic growth via SEO — including technical site optimization in WordPress, on-page optimization, keyword strategy and optimization, structured data, content planning, and backlink acquisition.
• Create, optimize, and target our paid advertising on Google and LinkedIn to drive maximum engagement and attributable qualified leads. 
• Partner with our Sales and Client Solutions teams to execute an ABM strategy targeting key prospect accounts.
• Design, build and manage Marketo nurture programs.
• Review campaign performance/ROI and provide recommendations weekly on how to optimize results and prioritize resource allocation in support of business priorities and marketing goals
• Recommend website conversion-rate optimization strategies to improve site experience and the conversion of qualified traffic
• Be a driver across the organization to ensure content is distributed across relevant channels and tailored to drive engagement and conversion.
• Manage, report on and own KPIs and demand generation goals (organic traffic, paid campaign success, SQLs, SALs, pipeline created). 
• Support additional marketing initiatives such as conference preparation, podcast development, and other efforts in partnership with the VP of Marketing.

What We’re Looking For

• 4+ years of experience in B2B SaaS marketing at a growth-stage company. Strong expertise in SEO and paid / organic demand gen is a must.
• 2+ years of experience managing marketing budgets and efficiency metrics with a proven track record of success in recommending when to scale investments up and down. 
• Exceptional analytical problem-solving skills, with the ability to understand technical details while staying focused on business objectives.
• Proven track record of data driven decision making while managing budgets. 
• Ability to clearly communicate product enhancements to customers via verbal and written communication
• Strong cross-functional skills to work with colleagues in Operations