Sr. Director, Commercial Marketing - Connected Care

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

There are several core responsibilities:

Help develop and influence the business unit strategy Create and execute strategic marketing plan while managing the budget Work with key stakeholders (e.g., sales and product management) to deliver impactful collateral, projects, media, and events Hire, train, and lead the marketing team

This role sits within the Connected Care Group and reports into the Vice President, Product Management & Innovation. There will be a team of 2-4 direct reports that will be responsible for driving growth of the portfolio. Key stakeholders in the Connected Care Group include Sales, Product Management, Marketing Communications (MarCom), Project Management, Operations, and R&D. Across the broader organization, one will also interact with other marketing, product management, medical affairs, sales, regional, and quality teams. She/he will have responsibility to communicate milestones and progress to BU leadership and executives as appropriate.

The position is accountable for ensuring the sales team has what they need to be successful and that the strategy and value propositions are effectively communicated externally. This role will support and influence strategy efforts, intimately understand the direction from upstream, and package complex concepts in a simple/effective manner. There is the need to drive a cohesive portfolio-level message with a modern approach, backed by data and analytics.

In order to be successful, she/he will balance quick results for the sales team with a longer-term approach to the strategy and portfolio. There is the need for someone who can build a team, produce at an individual level, and modernize the role while thinking strategically.

This role will require flexibility (e.g., projects changing weekly) and hard work – where one is highly present in a virtual and in-person environment. We are seeking a collaborative, high-energy, and agile individual who has an in-depth knowledge of the healthcare and technology ecosystem. Although this will be a leadership role, individual contribution will be expected and standard.

Essential Duties and Responsibilities:

• General
  • Run global commercial marketing (synonymous with product marketing and downstream marketing) for Digital Products in the Connected Care Group.
  • Partner with sales and product management in the prioritization of work, ensuring the tools, materials, sales aides, competitive positioning, value propositions and positioning statements, and outcome improvements align to the needs of the customer and speak directly to the products and services provided by Baxter.
  • Develop strategic marketing direction for Connected Care Group portfolio. Ensure effective translation into marketing strategies at the global and regional level.
  • Understand customer and commercial needs.
  • Work closely with Sales and Product Management for defining projects, informing project requirements, and communicating with customers.
  • Communicate and implement messaging across functional and geographic partners – and help shape their communications.
• Business and Marketing Strategy
  • Analyze size and growth of relevant markets, companies, and products.
  • Understand key growth drivers and pricing.
  • Segment customers and inform priorities.
  • Understand decision-making and purchasing processes for customers.
  • Help craft internal messaging.
  • Become an internal subject matter expert across your portfolio.
  • Capture and communicate customer intelligence and other learnings back across the Baxter organization.
  • Define success for Commercial Marketing, create multi-year plans to build the Connected Care brand through a long- term marketing strategy.
• Marketing Plan
  • Develop wide-scale branding and awareness campaigns designed to position Baxter within our industry, focused on thought leadership, education, and positioning of value aligned to capabilities.
  • Clarify the portfolio and product-specific v