Sr. Specialist Retention (CRM)

Purpose & Overall Relevance for the Organization:

This role is responsible for delivering relevant and engaging communications (CRM channels) to Adidas Latin American consumers, driving engagement and .com conversion. This while:

• Coordinating between different stakeholders
• Executing with excellence and attention to details the end-to-end process
• Aligning with the regional strategic choices, and the local commercial initiatives

 

Key Responsibilities:

• Coordinate between diverse stakeholders (internal and external) and map all needs to timely deliver CRM communications with excellence
• Coordinate communications calendars for several market/category combinations
• Execute the campaign briefs in compliance with the deadlines stablished by internal and external stakeholders
• Define the best segmentation for each communication
• Propose improvements based on data analysis of past results
• Execute A/B test to prove hypothesis that can lead to process/content improvements
• Monitor market’s best practices

                                                                                   

Key Relationships:

• Regional Digital Activation Team
• Regional Brand Communications Teams
• Regional trading team
• Market Brand teams
• Market Digital leads
• Global Digital Activation Team
• Global Brand teams
   

Knowledge Skills and Abilities:

• Details oriented personality
• Structured, organized and process oriented
• Good analytical skills
• Ability to work effectively within a team environment
• Language Skills: Spanish mother tongue or very well, English advanced ((oral & writing)
• IT Skills: Word, Excel and PPT Advanced

 

Requisite Education and Experience / Minimum Qualifications:

• University degree in communications, marketing, or equivalent professional experience
• Broad and deep theoretical understanding of functional area
• Minimum 2 years experience in job or job function