Head of Research & Insights

WeightWatchers is a global digital health company. 

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

Who we are

At WeightWatchers, the Global Marketing team this team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications - they all have a tangible impact on the business and our growth.

What you will do

The Head of Research & Insights is a critical leadership role responsible for driving strategic decision-making through deep understanding of consumer behavior, market/product trends, and competitive landscapes. This individual will lead a team of insights professionals, across consumer research & insights to Product UXR to deliver actionable insights that inform marketing strategies, product development,  and overall business growth at WeightWatchers. This role requires a blend of strategic thinking, analytical prowess, and strong communication skills to influence key stakeholders and drive impactful change.

Strategic Insights Leadership:

• Develop and execute a comprehensive consumer and marketing insights strategy aligned with WW's business objectives.
• Serve as a trusted advisor to senior leadership, providing strategic recommendations based on data-driven insights.
• Identify and anticipate emerging consumer trends and market opportunities to inform innovation and growth.
• Develop and share organizational roadmap to research and insights with wider executive and company stakeholders
• Champion a culture of data-driven decision-making across the organization.
• Develop and manage a world-class team of consumer and product/UXR research to build unified front ensuring we build the right product for the right customers 

Consumer Understanding & Market Analysis:

• Lead the design and execution of qualitative and quantitative research studies to uncover deep consumer insights.
• Conduct thorough market analysis, competitive intelligence, and trend forecasting to identify opportunities and threats.
• Develop and maintain a comprehensive understanding of WW's target audience, including their needs, motivations, and behaviors.
• Analyze customer NPS and brand/product health metrics scores creating recurring dashboard for trended insights
• Synthesize various data sources (surveys, digital analytics, social listening, etc.) to develop a holistic view of the consumer.

Marketing & Product UXR Insights:

• Partner with marketing and product teams to provide insights that inform campaign development, product innovation, and customer experience optimization.
• Measure and analyze the effectiveness of marketing campaigns and product launches, providing recommendations for improvement.
• Conduct audience segmentation and profiling to identify key target groups and tailor marketing messages.
• Lead consumer journey & product UXR the research to ensure positive user experience
• Partner with data & analytics 

Team Leadership & Development:

• Build and lead a high-performing team of consumer and marketing insights professionals.
• Mentor and develop team members, fostering a culture of collaboration and continuous learning.
• Manage external research vendors and agencies, ensuring high-quality deliverables and cost-effective solutions.
• Manage budgets and timelines for all research projects.

Communication & Influence:

• Effectively communicate complex insights and recommendations to diverse audiences, including senior leadership.
• Develop compelling presentations and reports that translate data into actionable insights.
• Build strong relationships with cross-functional teams, fostering collaboration and alignment.
• Champion the voice of the consumer within the organization.

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