Manager, Global Integrated Marketing

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POSITION SUMMARY:

The Manager, Global Integrated Marketing position will drive the development and execution of strategic Go To Market plans for Calvin Klein, with a focus on unified global messaging across eCommerce and media — managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with Creative, Marketing Operations, and regional marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Sr. Manager, Global Integrated Marketing.  

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team, support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life across global and regional digital channels
• Establish strong relationships with key stakeholders throughout the organization (Creative, Social Media, Media, Licensee Marketing, Regional teams) to inform on-going planning and business/brand alignment.
• Own the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience
• Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media
• Support the development of seasonal media plans– including global/regional planning and reviews, reporting and share-outs with cross-functional teams.
• Support business and marketing analytics for all initiatives, challenging partnering teams to deliver against key KPIs
• Build and maintain strong partnerships with key media, platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry.
• Support the development and tracking against seasonal measurement plans – inclusive of global/regional reporting, and lead share-out with cross-functional teams.

QUALIFICATIONS & EXPERIENCE:

Experience:

5-6 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans.

Education:   Bachelor’s Degree Required

Skills:

• Demonstrated ability to work cross functionally in a global capacity
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Strong writing and editing skills.
• Experience with ecommerce, paid media, and how brand stories come to life on digital channels
• Analytical, with the ability to provide strategic recommendations based on data.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the Calvin Klein brand and aesthetic.
• High proficiency in PowerPoint, Word, Excel and Google Drive suite. Keynote experience a plus.

INTERNAL & EXTERNAL CONTACTS:

Internal: Global Integrated Marketing and CMO (Social Media, Creative, Marketing Operations); Regional Marketing teams (North America, EMEA, APAC)

External: Agencies, Media Partners, Vendors

SUPERVISORY RESPONSIBILITIES:

N/A

BUDGETARY RESPONSIBILITIES:

N/A

DECISION MAKING:

This role will support the Sr. Manager, Global Integrated Marketing in the decisions related to day-to-day management of global / regional digital channels; solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein brand standards

RESOURCEFULNESS