Senior Product Marketing Specialist

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Your day at NTT DATA
The Senior Product Marketing Specialist is an advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.

The Senior Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market.

This role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service.

In this role you will:

Product Strategy

• Define and own the product vision, strategy, and roadmap for networking and cybersecurity offerings.

• Conduct market, competitive, and customer research to identify solution requirements and emerging opportunities.

• Translate customer outcomes into prioritized requirements and clear product strategy.

• Partner with services organization to ensure successful delivery of solutions aligned with defined strategy and business priorities.

• Develop and maintain relationships with key partners to ensure alignment on priorities and thought leadership.

• Monitor and analyze the performance of product initiatives and adjust strategies as needed to achieve business objectives.

Technical Leadership

• Apply deep networking knowledge (routing/switching, SD-WAN, LAN/WLAN, firewalls, AI-ready, SASE, Zero Trust, etc.) to guide solution decisions.

• Act as the technical SME across the product lifecycle to be able to define pre-sales, design, deployment, and support considerations.

• Evaluate architecture alternatives, scalability constraints, and integration paths with existing platforms and partner technologies.

Cross-Functional Collaboration

• Partner closely with architect, service delivery, marketing, sales, alliances and operations teams.

• Influence product positioning and commercialization strategies.

• Support customer-facing teams with training, demos, and solution guidance.

Content Development & Collateral Creation

• Create polished, highly technical and business-oriented materials, including:

• • Internal/External presentations and value propositions

  • Technical blueprints and datasheets

  • Solution guides and whitepapers

  • Sales enablement collateral, including competitive comparison documents

• Ensure all product content aligns with overarching strategy, messaging, positioning, and brand guidelines.

Customer Engagement & Field Support

• Work directly with customers, partners, and sales teams to gather feedback, requirements and to validate solution direction.

• Participate in executive briefings, technical deep dives, and industry events.

• Support some complex deal cycles by providing solution expertise.

This role is perfect for you if you:

• 7–10+ years of experience in Networking or Cybersecurity technologies.

• Prior background as a Solution Architect, Network/Systems Engineer, or Delivery Engineer strongly preferred.

• Proven experience in product management or in a technical role that required market-facing responsibilities.

• Strong knowledge of enterprise networking architectures:

• Ability to convert complex technical concepts into compelling collateral for both technical and executive audiences.

• Demonstrated success collaborating with cross-functional teams.

• Excellent communication, storytelling, and presentation skills.

Required Education

• Bachelor’s degree or equivalent in Computer Science, Information Technology or Business or a related field.

• SAFe Agile or Program or Project Management certification(s) is desirable.

• Relevant technical vendor / technology certification(s) is essential.

Key responsibilities:

• Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
• Contributes to the development and execution of a value proposition and messaging strategy for products