Vans: Vice President, Chief Marketing Officer

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Vice President, Chief Marketing Officer at Vans looks a little like this.

As a member of the Executive Leadership Team (ELT), you report directly to the Global Brand President and play a crucial role in setting the vision and strategy for brand marketing, creative, communications, and social media. You drive global planning, development, and execution in these areas, ensuring alignment with the overall brand strategy.

Your position involves inspiring a large, global team to create meaningful and authentic consumer experiences that generate revenue, exceed department goals, and grow the global consumer base. You are passionate about consumer experiences and seamlessly blend creativity with analytical thinking to reach target consumers.

You are known for your curiosity, innovation, creativity, and progressive marketing approach. Collaboration is key for you; you actively seek out opinions, earn and maintain trust with your teams. You value and demand diversity of thought and embody the Van Doren values in your leadership style.

Let’s break down that day-in-the-life a bit more.

• Leverage a deep understanding of digital platforms and technologies, to create and implement innovative marketing strategies that resonate with online audiences, driving engagement and growth.
• Provide Marketing leadership that is authentic, strategic, commercially-focused and meaningfully differentiated from Vans primary competitors.
• Educate and execute against a Brand Marketing strategy adhering to aligned Brand Positioning, Brand Creative standards, and the commercial needs within each Region.
• Engineer and direct Vans’ athlete strategy and execution, ensuring alignment with Product and Revenue objectives.
• Collaborate with the Consumer Data & Insights team, diving deep into consumer behavior, creating more targeted and effective marking strategies that drive business growth
• Develop and execute against creative advertising, seeding, public relations, product placement, sales material and visual merchandising strategy, ensuring high and relevant visibility for Vans brand and product with target consumer.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 20+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strategic Vision: Ability to create and execute a long-term strategic vision that aligns with the brand's goals and market trends
• Digital Marketing Expertise: Demonstrated expertise in digital marketing, including experience implementing AI initiatives
• Leadership and Team Management: Strong leadership skills to inspire and manage a talented marketing team, fostering collaboration and creativity
• Creative Thinking and Innovation: A knack for creative thinking to develop unique marketing campaigns that stand out in a competitive market
• Data-Driven Decision-Making: Highly proficient at interpreting data to drive marketing decisions and optimize strategies based on consistent metrics
• Effective Prioritization: Ability to drive multiple marketing initiatives, ensuring resources are allocated to high-impact projects, while maintaining focus on strategic goals
• Resourcefulness: Finding creative solutions to challenges and making the most of crucial resources
• Customer-Centric Mindse