Senior Enterprise Marketing Manager

Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale – last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users.

But we’re so much more than our platform. Although we’ve recently grown to a team of over 1,300 people, Braze still buzzes with energy, collaboration, and transparency. We value curiosity, individuality, and tenacity—as part of the team, you’ll be encouraged to take your seat at the table and create your own destiny. Our values are inspired by our employees, which means Braze is a place where you can truly be yourself. We're growing, with a focus on building for the long term under tenured leadership and continuing to evolve for the better.

Need more proof? Braze is proudly certified as a Great Place to Work® in the U.S. and the UK. In 2022, Braze ranked #1 on Fortune’s Best Small and Medium Workplace in New York, #5 on Fortune’s Best Workplaces for Millennials in the US, and #11 on Fortune’s Best Medium Sized Workplace for Women in the UK. 

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, and Toronto.

WHAT YOU'LL DO

Braze is looking for a Sr. Enterprise Marketing Manager who will be responsible for developing and executing demand generating programs in AMER. The perfect candidate will love to live in the data, get excited about generating marketing-driven pipeline, motivated to understand what works, and enjoy working closely with sales on shared goals. You will be the owner of marketing to your individual audience segments, learning who they are, where to find them and how to reach them. It’s necessary to be well-versed in integrated approaches to generating, validating and accelerating demand across owned, paid and 3rd-party channels. ABM experience is a huge plus. 

As the lead for the development of programs for our Enterprise accounts you will plan, manage and evaluate programs across internal stakeholders to meet the segment demand needs. As the expert for what works with your segment, you will also be a contributor to other teams plans, including event audience development, product launches, etc. With uncompromised attention to detail, you will meet your goals by: 

• Generating demand - working with the paid digital team to ensure new, qualified leads are consistently being generated for your segments.
• Create awareness in under-developed markets to ensure Braze is well known with our segments
• Providing feedback on channels and watering holes your segment frequents
• Consistently updating/refreshing targets based on goals
• Validating demand - Ensure that leads coming in are of high quality, as well as engaged with the right content and channels to move them through to pipeline
• Moving leads from Lead -> MQL -> SQL quickly and efficiently focusing on the content and channels that convert
• Create programs to Engage and Re-engage your segments to drive value and action
• Accelerating demand - Identify programs necessary to ensure pipeline is of quality, and ways to increase speed to close
• Enable sales with the tools they need to better work the leads and opps generated from marketing
• Develop programs that help move opps through focusing on channels that work
• Developing strong relationships with sales leads to ensure alignment with their goals and areas of focus as well as deliver performance metrics to them in a way they can understand
• Partnering closely with BDR teams to enable them on upcoming programs and performance
• Owning reporting and analysis on your segments marketing programs, gleaning insights to use for forward planning
• Working closely with the content team to align plans for content early and often to ensure necessary assets are on time and ready

WHO YOU ARE

You love data, creating new things based on data, and learning from what does and does not work. You’re not afraid to take risks and fail quick and move on. Cross-functional team planning and execution doesn’t intimidate you, rather you thrive in collaborative environments. You are a strategic thinker with impressive attention to details, and the ability to be agile in a high-growth environment.

Requirements:

• Minimum of 5 years experience marketing B2B SaaS products to Enterprise Accounts 
• Sol