Social Media Engagement Contractor

HoneyBook is the leading client-centered CRM platform for entrepreneurs. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business.

Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform.

Overview

HoneyBook is seeking an experienced social media engagement specialist to serve as the authentic voice of HoneyBook in conversations across social media, building meaningful relationships with our audience of independent business owners. This contractor role will be responsible for managing inbound and outbound engagement, social listening, and brand advocacy to foster community growth and maintain a positive brand presence. 

Scope of Services

• Community Engagement and Relationship Building:
  • Monitor and respond to comments, DMs, and relevant brand mentions and keywords across all social media channels in the appropriate brand voice and tone.
  • Promptly and thoughtfully address feedback through authentic, solutions-oriented interactions.
  • Develop strategies to encourage meaningful conversations and community participation.
• Outbound Engagement and Brand Growth:  
  • Proactively engage with thought leaders, potential brand advocates, and relevant conversations to expand HoneyBook’s reach and build lasting relationships.
  • Participate in trending industry conversations to expand HoneyBook’s reach and relevance. 
  • Proactively address brand and product mentions to dispel misinformation and deepen product comprehension. 
• Social Listening and Insights: 
  • Track brand mentions, customer feedback, and industry discussions across platforms.
  • Monitor audience sentiment and identify emerging trends or opportunities.
  • Report key findings and insights to the Social Media Manager and relevant teams.
• Cross-Functional Collaboration: 
  • Align engagement efforts with company strategy.  
  • Identify, curate, and amplify user-generated content showcasing HoneyBook's impact that can be leveraged as social proof across marketing channels. 
  • Collaborate with customer support, comms, product, and broader marketing team to relay community feedback and insights, and escalate issues in a timely manner. 

Desired Qualifications & Experience

• 2+ years of experience in social media community management.
• Proven ability to build and nurture online communities, including handling sensitive situations and escalating issues appropriately. 
• Strong written communication skills with the ability to adapt tone and voice for different audiences and situations.
• Deep understanding of major social media platforms (Instagram, Threads, LinkedIn, Reddit, TikTok, etc.)
• Experience with social media management tools (Hootsuite, Sprout Social, or similar) and familiarity with their social listening capabilities.
• Prior experience with independent business owners, entrepreneurs, or small business communities is highly desirable. 

Terms

• This is a six-month contract-based opportunity offering up to 30 hours of work per week.
• Strong preference for contractors located in the San Francisco Bay Area to facilitate in-person collaboration as needed. 

Proposal Submission

Interested contractors should submit a proposal including:

• A resume and cover letter outlining the extent of relevant work.
• A pricing structure (hourly rate or project-based fee).

 

Our award-winning culture is built on core values that drive everything we do, including putting people first. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventur