Director, Product & Lifecycle Marketing

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).


We are looking for a Director, Product & Lifecycle Marketing, to join UnitedMasters!  In this position you will lead our go-to-market and lifecycle marketing functions, leveraging owned channels to drive acquisition, conversion, and retention for the UnitedMasters suite of products and services.

What You'll Do

• Build positioning, messaging, and go-to-market strategies for the UM platform & products, partnering with Product to inform, define, and deliver products that meet artist demands
• Oversee Lifecycle Marketing function, developing and executing strategies to assist conversions, drive engagement and upsells, and increase customer loyalty/retention, with the ultimate goal of improving the satisfaction and lifetime value of our artist base
• Identify opportunities for product and messaging optimization at all stages of the customer journey (from landing pages, through conversion, retention, and winback), partnering with cross-functional teams to prioritize and execute
• Own, build, and optimize product marketing surfaces (landing pages, blog posts, etc) developing content that effectively sells our products, and drives organic traffic/growth
• Set team KPIs and benchmarks, ensuring we’re quantifying measurable business impact of all initiatives, and providing regular executive-level reporting on performance
• Partner with cross-functional teams (e.g. creative, growth, social, product)  to ensure consistency of Product Positioning and messaging across surfaces 
• Act as internal subject matter expert on all things Product & Lifecycle Marketing, partnering with XFN UM teams to provide guidance and support for non-subscription initiatives (e.g. International, Sync, Brand Partnerships)
• Lead and mentor Product & Lifecycle marketing team

Knowledge, Skills and Abilities

• Ability to manage multiple on-going projects, be flexible to change, and adapt to shifting priorities
• Ability to operate and deliver with limited resources, understanding how to be scrappy in short-term while planning and building toward the long-term needs of the organization
• Ability to communicate effectively with all levels, including senior leadership
• Ability to execute on priorities with a strong sense of urgency, ownership and accountability
• Understanding of the latest digital trends and formats, how to optimize creative for each, and have a test & learn approach
• Passion for managing and mentoring high-performing teams
  

Minimum Qualifications

• 6+ years relevant professional experience, with a strong background in product marketing and lifecycle/retention within a digital/subscription business (music experience preferred)
• 4+ years of Lifecycle/CRM Marketing (email, push, in-app) experience, with 2+ years experience managing a team
• Deep knowledge of and expertise in martech automation/technology tools (e.g. Braze, Salesforce, Optimizely), with proven experience in setup & implementation                          

Preferred Qualifications

• 3+ years experience at a digital subscription business
• 2+ years experience marketing to creators 
• 2+ years experience in SEO and/or Content Marketing
• Experience in the music industry a plus
• Bachelor’s degree or equivalent years of experience

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure,