Social Media & Influencer Specialist

Social Media & Influencer Specialist

Pella, Iowa or Urbandale, Iowa (Hybrid)

Lead Pella’s social media efforts and influencer strategy, prioritizing overall business objectives across Pella’s segments, products, and channels. The Social Media and Influencer Specialist will create, facilitate, standardize, and integrate the development of digital content consistent with Pella’s brand standards with agency partners, Pella marketing, internal creative team, and other areas of the business to achieve corporate marketing goals alongside direct business objectives. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead the development and execution of the corporate social media strategy to increase brand awareness/preference/engagement in support of key business objectives.
• Direct content teams and creative team in developing original and relevant content across all key social channels including corporate blogs, Facebook, X, Pinterest, Houzz and YouTube, etc. 
• Partner with internal and external teams including Marcom, Data and Analytics, Product Marketing, Segment/Channel Marketing, Legal, and Public Relations to coordinate the planning of social media campaigns, ensuring the coordination and integration with marketing strategy.
• Establish and grow Pella social media presence with key customer groups and target audiences through organic and paid social media promotion.
• Direct metrics experts (internal and agency partners) to measure and analyze social media efforts and their impact on meaningful business results.
• Lead conversations with brand advocates and influencers across all social media channels participating in dialogue and events which are meaningful to key audiences.
• Lead the ongoing management and development of ratings and reviews efforts and online reputation management.
• Lead as the subject matter expert on Social Media topics for the Pella Brand and PDSN network.
• Partner with agency resources to manage social media and directory listing presence for PDSN network. 
• Plan, optimize and report on social media paid advertising support.
• Develop processes and support community manager efforts to moderate customer feedback and coordinate appropriate responses including working with customer service in a timely manner.
• Stay current and strategically forward-thinking on new social media tools, platforms and best practices within the competitive landscape.
• Develop and manage company-wide standards, policies, best practices, and training including but not limited to employee and branch advocacy programs.

SKILLS / REQUIREMENTS:

• Demonstrated success in social media management, campaign development, and measurement.
• Proficiency in content marketing development, sourcing, and publishing across digital platforms.
• Strong creative/communication skills in the areas of writing, photography, graphic design, and video.
• Strong collaboration with boundaries of decision making.
• Social customer service oriented with an ability to follow up and resolve issues.
• Extremely detail oriented with a strong work ethic.
• Strong passion and knowledge of social media trends and evolving venues.

SUPERVISORY RESPONSIBILITIES:

This job will have oversite and direct responsibility for the Community Engagement Specialist. 

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The individual must have strong public speaking and leadership skills and foster teamwork. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

Bachelor's degree (B.A./B.S.) from four-year college or university in a relevant field and a minimum of 3-5 years of previous experience in marketing and social media. 

• Experience with online monitoring and measurement platforms including but not limited to Google Analytics, Radian6, Buffer, Rio, TrackMaven, HootSuite, etc.
• Excellent communication (verbal and written) and presentation skills.
• Ability to manage multiple priorities and excel in a fast-paced environment.
• Strong project management skills.
• Exceptional presentation skills.
• Uphold Pella brand reputation on social platforms.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of t