Manager, Lifecycle Marketing - Community

At Raptive, we’re building what’s next in online community spaces, connecting creators and fans in fresh new ways. Raptive’s Lifecycle Marketing Manager will oversee the notification and email marketing strategy for our community platform, enabling meaningful engagement for community members, driving key business outcomes, and delivering value to independent creators and their fans.

This hands-on role is responsible for the end-to-end management of campaigns–from strategy and segmentation to buildout, testing, and performance analysis. The Manager will work in close partnership with the community leadership team and the Director of Email Marketing and collaborate cross-functionally with content, design, product, and marketing stakeholders to deliver an impactful email, push, and on-platform notification experience for the community platform.

The ideal candidate is excited by the opportunity to implement a new Braze instance, and has experience executing push and email campaigns in Braze, with the ability to build personalized and dynamic messaging using Liquid tags and drive audience segmentation powered by intermediate SQL proficiency strategy and collaboration with engineering efforts as needed. This is a highly collaborative, execution-focused role that requires strong attention to detail and a data-informed mindset.

If you’re passionate about lifecycle marketing and helping independent creators grow, engage, and succeed, we’d love to meet you.

What you’ll be doing:

• Partner with the community leadership team and Director of Email Marketing to implement a robust lifecycle marketing strategy for community members
• Bring together platform, push, and email notifications and campaigns into a holistic member lifecycle experience, encompassing both marketing and transactional communications

• Build, test, and deploy email campaigns in Braze, using dynamic content, automation workflows, and personalized experiences.
• Leverage working knowledge of HTML and CSS to make adjustments to email templates.
• Write and implement Liquid tags for personalization and dynamic content rendering within Braze.
• Collaborate with content and design teams to produce visually compelling, on-brand communications.
• Streamline campaign timelines, manage approvals, and ensure high-quality, timely execution.

• Monitor and analyze notification performance metrics (CTR, CTOR, unsubscribe rate, influence on platform engagement/activity, etc.) and translate insights into optimization strategies.
• Conduct A/B testing to improve engagement–subject lines, content blocks, layouts, CTAs, and send times.
• Use data-driven insights to inform targeting, segmentation, and automation strategy.

• Work closely with the community platform team to develop and manage segmentation and audience targeting strategies to improve engagement and personalization.
• Maintain list hygiene, monitor bounce rates, and troubleshoot deliverability issues.
• Use SQL to query data, build custom segments, and support reporting and campaign logic.