Senior MarTech Manager

At Specsavers, we're dedicated to making eye and hearing care accessible to all. As pioneers and a global leader in innovative technologies, we help people optimise their vision and hearing. We foster your expertise, welcome you into a supportive family, and propel your growth. Grounded in our collaboration, curiosity, courage, and compassion values, we strive to challenge the status quo and invite you to team up with us.

 

Your role

As a key member of the CRM team, the Senior MarTech Manager will play a vital role in evolving and optimizing our CRM activities through advanced MarTech strategies.

 

This position focuses on enhancing existing customer journeys while implementing new segmented, value-adding journeys to maximize customer retention across all touchpoints. You will in the role support the implementation and optimization of a MarTech solution in Specsavers Northern Europe, defining CRM requirements for data and system integrations. Alongside this implementation, the role also involves identifying gaps and opportunities within customer journeys, using insights to inform data-driven decisions and enhance personalization.

 

At Specsavers, we aim to engage, retain, and grow our existing customer base through various channels, leveraging data to target customers effectively. The Senior MarTech Manager will plan, manage, and execute multi-channel CRM campaigns, overseeing content development, design, and testing. By utilizing the new MarTech setup, the manager will drive deeper insights into customer behaviour, improving campaign performance and customer satisfaction.

 

Your primary tasks and responsibilities include, but will not be limited to:

• CRM Strategy Development: Enhance the CRM program using customer data to boost loyalty and retention.
• MarTech Implementation: Support the implementation of a MarTech solution to enhance CRM capabilities, ensuring integration and effective data usage, and onboarding initial use cases to prove value add.
• Campaign Implementation: Ability to set up and manage multi-channel campaigns with both CDP and marketing automation platforms, as well as experience using real-time data activation features to enhance campaign performance (e.g. Conversion APIs or onsite personalisation).
• Data Collaboration: Define segmentation and data needs in collaboration with digital and data teams. Experience with database management, list segmentation, audience profiling, and contact targeting.
• Continuous Optimization: Foster a test-and-learn culture for ongoing campaign improvement.
• Creative Briefing: Guide the internal creative agency on effective customer communications.
• Performance Analysis: Monitor analytics to recommend improvements and cost-saving strategies.
• Cross-functional coordination: Collaborate with global teams across various departments for cohesive strategy execution.

 

In the role, you'll report directly to Katrine Rasmussen, Head of CRM, Northern Europe.

Occasional travel within the region is to be expected in the role.

 

Your qualifications

We're seeking an experienced MarTech professional with a genuine excitement for CRM.

 

To fulfil this role at Specsavers, you should align with the following requirements:

• Passion for CRM: Genuine enthusiasm for CRM and understanding how data and digital channels can enhance customer relationships, increasing sales and loyalty.
• MarTech Proficiency: Experience with marketing technology tools and customer data platforms, including implementation and optimization, as well as experience in the use of triggers, sequencing, contact selection, and open contextual and multi-variant testing.
• Data Proficiency: Proven ability to work with data management and analysis. Understanding how data flows through the MarTech stack and why each element is chosen is essential.
• Project Management: Proven ability to successfully deliver projects from initiation to desired results.
• Communication Skills: Creating clear and compelling briefs for creative teams and stakeholders.
• Languages: Fluent in English and preferably one or more Nordic languages.

 

More personally and when it comes to approach, we value excellent interpersonal skills as working cross-functional with teams and to build strong relationships is key in a matrix organization. In addition, we would like to see, that you are adaptable and willing to embrace a test-and-learn approach to adapt strategies based on results.

 

Your new team

As Senior MarTech Manager, you'll become an integral part of the wide spanning Trading, Marketing and CRM team, collaborating closely with colleagues across the region. We operate both on-site and embraces hybrid work, offering fle