Lead Interaction Studio/Marketing Cloud Personalization Consultant

Job Description

Epsilon is seeking an experienced Interaction Studio/Marketing Cloud Personalization Consultant to join our Consulting & Integration Services team. The Interaction Studio/Marketing Cloud Personalization Consultant will be responsible for designing and implementing personalized, cross-channel customer experiences using Salesforce's Interaction Studio/Marketing Cloud Personalization. The ideal candidate will have a strong background in marketing automation, data management, and customer journey mapping.

Key Responsibilities:

• Design, develop and implement personalized customer journeys using Interaction Studio/Marketing Cloud Personalization
• Configure Interaction Studio/Marketing Cloud Personalization to support client-specific use cases
• Collaborate with clients and internal teams to identify business requirements and translate them into Interaction Studio/Marketing Cloud Personalization solutions
• Conduct data analysis to identify customer behavior patterns and opportunities for improvement
• Develop and implement testing strategies to optimize customer engagement
• Provide ongoing support and maintenance for Interaction Studio/Marketing Cloud Personalization implementations
• Stay current with Salesforce Interaction Studio/Marketing Cloud Personalization best practices and trends in marketing automation

Requirements:

• Bachelor's degree in Computer Science, or related field
• 3+ years of experience in marketing automation and data management
• Strong technical skills and experience with Salesforce Interaction Studio/Marketing Cloud Personalization
• Knowledge of HTML, CSS, and JavaScript
• Experience with A/B testing and optimization strategies
• Excellent communication, collaboration, and problem-solving skills
• Ability to work independently and as part of a team
• Salesforce Marketing Cloud certifications

Nice to have:

• Customer Data Platform (CDP)

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, stat