Become a part of our caring community and help us put health first
 

Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have expertise across senior-focused health insurance products? If so, you may be a fit for Humana’s Senior Associate, Group Medicare and Group Specialty.

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

To help deliver on this mission, we are seeking a Senior Associate to develop breakthrough, business-moving campaigns to promote our Group Medicare Advantage and Group Specialty plans. This role is ideal for a strategic marketer who deeply understands health insurance products and how to develop campaign strategies that deliver results in a fast-paced, and regulated environment.

This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners: Market Presidents, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology. 

 

Role Responsibilities 

As a key member of Humana’s Product Marketing team, you will drive product marketing strategy across lines of business and member segments. 

• Support the development and execution of marketing strategies for Group MA and Group Specialty offerings. 

• Collaborate with Sales, Product, Brand, and Compliance teams to align messaging and materials with business goals. 

• Assist in the creation of B2B and B2C content, including sales collateral, digital assets, and member communications. 

• Monitor campaign performance and stakeholder feedback to inform improvements. 

• Conduct market research and competitive analysis to support positioning and differentiation. 

Use your skills to make an impact
 

Qualifications 

Required: 

• Bachelor’s degree in Marketing, Communications, or related field. 

• 4+ years of experience in Business-to-Business or healthcare marketing. 

• Strong understanding of employer-sponsored benefits, broker engagement, and group member communications. 

• Proven ability to develop and execute marketing strategies across multiple channels including digital, print, and event-based outreach. 

• Experience collaborating with cross-functional teams including Sales, Product, Compliance, Brand and Creative. 

• Excellent writing and project management skills, with the ability to manage multiple priorities and meet deadlines. 

• Familiarity with CMS regulations and marketing compliance standards for Medicare Advantage and Specialty products. 

Preferred: 

• Master’s degree in Marketing, Communications, Business Administration or related fields. 

• Experience in Medicare Advantage, Group Specialty benefits, or employer-sponsored health plans. 

• Background in broker marketing, employer engagement, or Business-to-Business sales enablement. 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively,