Senior Director of Performance Marketing

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States. 

We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, and experiences that make a positive difference for small business owners each and every day. 

At Nav, our team is just as diverse as the customer base we serve. And, that’s something we’re incredibly proud of. We value individualism just as much as we do hard work, talent and smarts. 

Working at Nav isn’t just a job — it’s an opportunity to gain invaluable experience, work with dedicated professionals, and make a real, lasting impact. 

If you’re ready to be part of a team that’s driven by heartfelt purpose and data, let’s talk.

We are seeking an experienced Director/Sr. Director of Performance Marketing to build and lead our performance marketing function. In this pivotal role, you will oversee all paid channels and SEO initiatives while building a high-performing team. The ideal candidate combines strategic vision with hands-on execution capabilities, driving measurable growth through data-driven decision-making.

 

YOU WILL:

• Build and lead a team of performance marketing specialists across paid channels and SEO
• Develop and execute a comprehensive performance marketing strategy to drive user acquisition and retention while optimizing LTV:CAC
• Own the growth roadmap for all paid channels including SEM, social media, display, and emerging channels like direct mail and TV
• Lead SEO strategy and execution, collaborating with technical and content teams to improve organic visibility and traffic
• Establish robust measurement frameworks, attribution models, and incrementally testing protocols
• Forecast and manage marketing budgets effectively to meet growth and efficiency targets
• Build and optimize the marketing technology stack needed to scale operations
• Collaborate closely with creative and content teams to develop and test high-performing marketing assets
• Create and present strategic roadmaps and performance reports to leadership
• Stay current with industry trends and identify new channel opportunities to drive growth

 

WHO YOU ARE: 

• 10+ years of experience in performance marketing, including quickly scaling budgets 
• Bachelor's degree required; MBA or advanced degree in a relevant field preferred proven track record of scaling user acquisition through paid and organic channels
• Demonstrated success building and leading high-performing marketing teams
• Deep expertise in SEM, paid social, display advertising, and measurement
• Experience scaling campaigns across channels like direct mail and TV with a performance driven approach
• Strong understanding of SEO best practices and ability to drive organic growth
• Expertise in marketing attribution, incrementally testing, and marketing analytics
• Proficiency with marketing technology platforms and data visualization tools
• Experience building marketing operations from the ground up
• Excellent collaboration skills and ability to work cross-functionally
• Strong analytical mindset with the ability to translate data insights into actionable strategies
• Entrepreneurial “test & learn” mindset with a track record of innovation; ability to move & pivot quickly
• Strong track record of bringing to life complex innovation initiatives from concept through deployment
• Passionate about Nav’s mission 
• A methodical and clear communicator, with operational rigor 
• An epic storyteller who can paint a vision and build excitement to bring people along
• You are comfortable operating on both strategic and tactical levels
• You are highly skilled communicator able to distill complex ideas in understandable, relatable, and executive friendly ways
• You have a customer first mentality
• You are constantly researching and assessing companies’ best practices through networking and strategic partnerships.
• You are curious and try new ideas constantly, learn from them and execute again.
• You challenge the status quo

 

More about Nav

Inclusion at Nav:

At Nav, we celebrate what makes our employees unique because the businesses we serve are progressively diverse and distinctly original. Navericks are diverse, side hustlers, immigrants, veterans, queer, and we push generational boundaries. We are college dropouts, PhDs, special needs parents, allies, pet owners and community leaders. Navericks are human. We are committed to upholdi