Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Who Are We?     

Toro’s Irrigation and Lighting business is located in Riverside, CA. The Toro Company’s irrigation business is comprised of two distinct brands, Toro® and Irritrol®. Both brands offer a full line of solid, dependable, irrigation products including controllers, sensors, valves, spray heads and rotors to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties. Unique Lighting Systems is a leading brand of professional grade lighting fixtures, low voltage transformers, LED lamps and the patented HUB system for installation. Serving both residential and commercial markets, Unique Lighting Systems offers a full line of outdoor lighting products. 

The Sr. Manager of Marketing will develop, implement, and manage annual and long-range marketing plans, programs, and strategies for the assigned business market to support the organization’s goals and objectives.  Scope of responsibility includes, but is not limited to, advertising, promotion, association partnerships, market development, voice-of-customer research, and customer relationship events.  Achieve approved annual plan objective with regard to sales, profit contribution, and asset management. 

What Will You Do?  

In order to grow and build a successful career with The Toro Company, you will be responsible for:  

• Work cross-divisionally and cross-functionally with associated business divisions, international, corporate accounts and R&D Engineering to develop and execute both short and long-range business plans, strategies and goals for the business market.

• Coordinate with product managers, marketing communications, training, sales, technical assistance center, and market channel on major events for the business market including educational seminars, trade shows, business meetings, factory fly-ins, customer forums and more.

• Manage market P&L and other financial objectives.

• Collaborate with marketing communications on internal and external communication strategy including all collateral/catalogs, public relations, advertising, social media, internet positioning, etc.

• Utilize customer databases and other customer data for further segmentation opportunities.

• Create targeted campaigns and programs with domestic distribution, to grow share of mind and expand share of market with end users.

• Work closely with Industry Associations to further enhance and build relationships with key stakeholders.

• Manage market research activities, analyze results, recommend and direct strategies to capitalize opportunities.  Oversee special projects by leading the execution of VOC research and product development process through the NPD process.

• Identify and assess new competitors/threats in current or new product/market areas. Communicate need for appropriate competitive strategies.

• Liaise with R&D engineering to evaluate the commercial viability of new products, services, and technologies.  Define the integration plan and assist with the initial assimilation of new products and services into the business unit.

• Participate in the annual business planning process and strategic discussions with cross-functional teams, participate in project planning and review (including project prioritization) and work directly with Marketing Managers to understand product portfolio gaps and opportunities.

• Develop and maintain relationships with potential acquisition targets and partners.

• Conduct market intelligence through networks of internal and external contacts to identify and create options for growth.

• Facilitate regular meetings to provide progress reports to management team.

What Do You Need?  

To be considered for this role, an individual should meet the following minimal requirements:  

• Bachelor’s degree in marketing or related discipline, and 8+ years marketing experience (or MBA with 5+ years marketing experience), to include new product development in durable, service-oriented goods.

• Experience with distribution, advertising and sales promotion along with managing Profit/Loss statement.

• Successful experience in market and/or product management.

Preferred experience:

• Business to business experience through a distribution system is highly preferred.

Other Job-Related Components:

• Manage business unit product portfolio, including direct