Sr. Manager - US Sales Strategy

Sr. Manager, US Sales Strategy 


We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

At Ford, we're not just building vehicles; we're shaping the future of transportation. We're a company with a rich heritage, proud of our past, but intensely focused on the road ahead. We're investing billions in electrifying our most iconic vehicles and developing innovative technologies that drive business growth and increase profitability. This is an incredibly exciting time to join Ford – a chance to be at the forefront of a transformation that will impact millions of customers and the planet. 

In this position... 
We are seeking a talented and driven Sr. Manager, Retail Development to play a critical role in developing and implementing effective programs to drive business growth and increase profitability across all powertrains in the United States market. This isn't just about hitting sales targets; it's about understanding the unique challenges and opportunities of selling our vehicles (including EVs), optimizing our sales channels (including our vital dealer network), and using data-driven insights to navigate this rapidly evolving landscape. 

You'll be a key player in bridging our EV programs with our ICE programs and working cross-functionally to ensure Ford is positioned for success in the future. 

What you'll do...

•Implement US EV Sales Programs: Implement the current EV Sales Programs, specifically for Ford's Dealer Network in the U.S. market. 

•Future-Proof Our Sales Funnel: Deeply analyze the current sales funnel, from initial customer interest and online configuration to dealership experience, financing, and delivery.

• Identify pain points, bottlenecks, and opportunities for improvement, using data. 

•Work closely with the Retail Execution team to drive future-forward results. 

•Drive Sales Process Optimization: Work closely with our Sales Operations, Dealer Relations, and Digital teams to optimize the end-to-end sales process, ensuring a seamless and positive customer and dealer experience. 

•Leverage Data & Analytics: Be a champion for data-driven decision-making. 

•Collect, analyze, and interpret complex sales data, market trends, competitive intelligence, and customer behavior. Use these insights to inform strategic recommendations, measure performance and successfully implement/execute on related programs with our dealers. 

•Market & Competitive Intelligence: Stay on top of the dynamic U.S. automotive market, including competitor strategies, regulatory changes, charging infrastructure developments, and evolving customer preferences. 

•Cross-Functional Collaboration: Partner effectively with teams across Ford, including Marketing, Product Development, Charging Solutions, Finance, and Dealer Relations, to ensure alignment and support for the sales strategy programs. 

•Support Dealer Network: Help our dealer partners understand the nuances of EVs and Ford's EV-related programs, including supporting the execution of the Ford Power Promise. 

•Develop KPIs & Reporting: Report out on and enhance the key performance indicators (KPIs) for sales program effectiveness and build regular reports and presentations for senior leadership, clearly articulating performance, insights, and strategic recommendations. 

•Identify Future Opportunities: Continuously look for innovative approaches to selling our vehicles, considering emerging trends like online sales models, subscription services, or unique ownership structures. 

You'll have... 
•Retail Background: At least 2+ years of experience running a retail store or district P&L, working in mature Retail organizations. 

•Must also have a good understanding of the evolving retail landscape and be on the forefront of new technologies and innovations in retail. 

•Education: A Bachelor's degree in Business, Marketing, Engineering, Economics, or a related field is typically required. 

•Experience: Ideally, 3+ years of experience in sales strategy, business planning, market analysis, or a related strategic role within the automotive, retail or a similarly complex industry. 

•Deep Sales Process Understanding: Demonstrated knowledge and experience analyzing and optimizing complex sales processes, preferably within a multi-channel environment (like working with a dealer network).