VP, Director, Business Leadership

Business Summary

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

This VP, Director role will be responsible for playing a strong supporting role in the pitch and act as future day-to-day business lead for new clients, while acting as go-to media strategist for cross-functional team and delivering energetic, effective presentations. This role will actively participate in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth. In addition, this role will be responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel direct report(s).

Responsibilities

Portfolio & Growth

• Build and strengthen mid-to-senior client relationships as a business partner and thought-leader to their organizations, resulting in top tier TRR score/client satisfaction.
• Demonstrate understanding of client’s business/category and can apply to role of media.
• Coordinate collaboration and business updates with Mediahub’s Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams. (Responsible for preventing siloes).
• Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance
• Partner with Local Investments, Kinesso and Partnership Investments to ensure partner consideration and, once approved, implementation of Mediabrand opportunities (Orion, MAGNA Deals, Performance products)
• Listen to and summarize notes/implications from client earnings reports and/or Board of Director meeting outcomes and share with agency team and leadership stakeholders.
• Collaborate with Director and Associate Director to develop and consistently provide industry updates, performance insights and opportunities to Clients.
• Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition.

Media Strategy

• Oversee development of goals, audience and channel strategies, execution and measurement for 1-2 midsize client business
• Kick off all teams with approved brief and collaborate on timelines, priorities and recommendations.
• Set recommended budget by channel, working directly with channel leads to assess minimum spend/performance requirements and costing.
• Partner with analytics team to determine measurement objectives and taxonomy.
• Briefs, outlines content and provides feedback to partner and junior planners on presentations/recommendations/reporting and plan optimizations for client facing presentations.
• Leads presentation of media plans to internal, partner teams, and/or client for approval and makes necessary adjustments.
• Fulfill use of IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) with client teams, to guarantee robust analysis of business/media role.
• Oversee team running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics