Senior Manager Revenue Management - Southeast

About the Role:

Revenue Management Business Partner and advisor for the FL / Mid-South areas, driving the Revenue Margin Growth agenda and its 6 pillars within HEINEKEN USA. Instill a value mindset within the organization, conduct disciplined analytics, set guardrails & monitor compliance, ensuring effective business decision-making through good understanding of topline financials and commercial processes

 

Key Responsibilities:

• Drive the Zone(s) Margin Growth strategy, aiming for constant optimization of topline financials from volume and revenue to gross profit generation
• Support the organization across the Revenue Margin Growth pillars through fact-based decision making enabled by tools:
  • Price Strategy and Brand Positioning
  • Price realization
  • Pricing trade off evaluation
  • Mix strategy and pack prioritization
  • Promotion planning and effectiveness
  • Other Global Tools/ Frameworks

• Lead Revenue Margin Growth Council within your Markets
• Deploy capabilities on usage of tools, collecting feedback and ensuring timely changes
• Translate analytic insights into recommendations for your Markets
• Review promotion results and promo calendar execution externally with our distributor partners
• Evaluates performance to ensure execution and continuous improvement through learnings working closely with the pricing managers, and sales / market managers as well as different finance teams
• Support the creation of inputs for key processes such as Strategic Planning (SP), Annual Planning (AP) and Monthly Reviews
• Conduct project-based analyses to support the brand teams with price positioning, price pack architecture and promotion strategies
• Embed an ROI mindset within the Zone(s); perform pre and post activity evaluation to scale profitable ones and stop the non-profitable ones
• Embed Revenue Margin Growth mindset across the organization, influence key stakeholders to focus on fact-based decision making

Basic Qualifications/Requirements:

• Undergraduate in Business, Finance, Economics, Mathematics, Statistics required
• MBA a plus
• Functional expertise: 5+ years of related commercial, Revenue Margin Growth, industry experience with demonstration of analytic and information driven experiences
• Finance experience (business math/economics) preferred
• Customer facing experience
• Attention to detail, accuracy, and ability to manage multiple data sources and reporting requirements
• Excellent written and verbal communicator at all levels
• Experience with information systems and related tools for staging and deploying information
• Experience with developing tools with Microsoft Suite, IBM Planning Analytics, A