Associate Director, Omnichannel Marketing Technology

Job Description

About This Role

As the Associate Director of Omnichannel Marketing Technology, you will be responsible for leading the architecture, design, and implementation of our marketing technology stack, including Salesforce Marketing Cloud, Salesforce CDP, and Salesforce Interaction Studio integration and automation. You will work closely with cross-functional teams, including marketing, sales, and IT, to ensure that our marketing technology enables a seamless and personalized customer experience across all channels. You will also bring to the table your expertise in CDP implementation and operation experience, MarTech experience, Omnichannel Experience, and AI/ML capabilities.  This is a hybrid role based in our Weston, MA location.

What You’ll Do

• Develop and implement a comprehensive marketing technology architecture that supports Biogen’s USO omnichannel marketing strategy
• Lead the implementation and technical operation of Salesforce CDP, and Salesforce Interaction Studio integration and automation
• Ensure the smooth integration of our marketing technology stack with the rest of our Commercial IT infrastructure and third-party solutions
• Own the technical operation and roadmap of our Next-Best-Action capabilities for HCPs and Patients.
• Ensure that our marketing technology stack is compliant with regulatory requirements
• Provide thought leadership on emerging trends and technologies in marketing technology

Who You Are

If you are passionate about using technology to improve patient outcomes and have a proven track record of delivering results in marketing technology solutions and leadership roles, with deep understanding on Marketing Technology Architecture, and working experience in Salesforce Marketing Cloud, Salesforce CDP (Data Cloud), and Salesforce Interaction Studio integration and automation, and experience in CDP implementation and operation experience, MarTech experience, Omnichannel Experience, and AI/ML capabilities, we encourage you to apply for this exciting opportunity to lead our marketing technology efforts in delivering personalized experiences for our customers and patients.

Qualifications

Required Skills

• Bachelor's or Master's degree in Information Technology, Computer Science, or related field
• Minimum of 8 years of experience in marketing technology architecture and leadership roles
• Proven track record of successful implementation and operation of Salesforce Marketing Cloud, Salesforce CDP (Data Cloud), and Salesforce Interaction Studio integration and automation
• Strong knowledge of marketing technology architecture, including MarTech and AI/ML capabilities
• Strong analytical and problem-solving skills with experience in data analytics and insights
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Knowledge of regulatory requirements for marketing in the healthcare industry

Preferred Skills

• Experience in the biotech or healthcare industry preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protect