Product Marketing Manager

The Next Level of Fire & Life Safety Leadership
With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.
At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.
If you’re ready to take the next step in your career and be part of an innovative, mission-driven team, apply now!


Product Marketing Manager

Location: Remote
Base Salary Rate: $ 135,482.00 - $159,390.00
Job type: Full-time

About This Role

The Product Marketing Manager within the Commercial Fire business unit at KGS develops and markets a comprehensive product portfolio to protect buildings, people and assets as part of global brands including Edwards, Kidde Commercial, ModuLaser and GST. This position will focus on marketing of Edwards/Kidde Commercial Aspirating Smoke Detection Solution in North America.

If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as a Product Marketing Manager. This role collaborates with regional sales leaders, marcom and product management teams.

Key Responsibilities

• Drive category and brand leadership via downstream product marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives
• Lead product launches to enable our sales teams and channel partners with the right tools & collateral such as brochures, videos, case studies to succeed in the market; Develop, execute, and track commercialization plans for NPDs
• Drive effective go to market strategies to introduce new products and promote incremental growth with existing customers and expand our customer base
• Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions
• Support planning, project management and flawless execution of multiple trade shows and external and internal events
• Collaborate with product team to develop optimal portfolio pricing, structure and guardrails. Must be familiar with the NPD stage gate process
• Manage promotion calendar with the market–back inputs from commercial partners
• Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase. Activities include digital content creation, SEO development of measurable KPI’s to determine program effectiveness
• Ability to develop market size by region or category, competitive landscapes
• Be well versed with strategic marketing, segmentation and branding principles and execution
• Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability
• Demonstrate a relentless focus on customers and end users, ability to conduct VOC for insights on buying journey, key impact points and impactful launches

Basic Qualifications

• Bachelor’s Degree
• 5+ years of marketing experience in a B2B environment.
Preferred Qualifications

• Bachelor’s Degree in Marketing
• Relevant professional experience in a B2B environment (B2B Building Systems & Products with a preference for Fire Alarm Systems and especially Aspirating Smoke detection in North America)
• Experience with strategic and downstream technical marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management