B2B Lead Generation Manager

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 118 million registered users and 246,000 active partners across 19 countries, have together already saved 443 million meals from going to waste - avoiding almost 1,198,000 tonnes of CO2e! 

Too Good To Go was named in FastCompany’s March 2022 list of the World's Most Innovative Companies, and was honoured to be included in TIME’s list of the 100 Most Influential Companies of 2022.We’re looking for an exceptional Senior B2B Lead Generation Manager to join the Global Marketing Team at Too Good To Go. This role can be based out of Copenhagen or Berlin offices.

Your mission
We’re looking for someone to be a key resource for all paid media work, managing ad campaigns targeted at our B2B audiences, across a wide variety of networks.Your ultimate goal is to make the store acquisition engine scale and make Too Good To Go the #1 solution against Food Waste in Europe.

Key Responsibilities:

• Aggregating, filtering & prioritizing paid acquisition needs to build a scalable acquisition ecosystem
• Handling an ambitious and efficient monthly acquisition budget and establishing, with 2 other acquisition specialists, your spending strategy across the different channels.
• Implementing ad campaigns from start to finish across multiple platforms (mainly Facebook, Google Ads, Linkedin, Digital affiliates but also any other channel you consider relevant).
• Measuring & benchmarking the performance of the campaigns you set up by working closely with data specialists & analytics tools.
• Building & running a continuous improvement process to maintain & increase the performance of the campaigns you’ve set up and avoid creative/audience fatigue.
• Innovate and Experiment. Using your own ideas and those of your colleagues to continually raise the bar across paid and organic acquisition channels. This covers any element of your sphere of influence as we’re always keen to learn, improve, and build the future of our acquisition engine.
• Diversify our channel mix adding new channels/campaign types to our mix, both online and offline, through close collaboration with our markets. From referral programs to account-based marketing activities, the sky's the limit.
• Reporting performance and providing key insights to local and global senior management.
• Lead and guide our Lead Gen team to local and global senior management.
• Driving technical enablement and innovation in paid acquisition by briefing our website and product teams to unlock the right growth levers
• Collaborate closely with our global team in Europe and the US and ensure a high-performance lead-generation engine
• Continuously look for driving impact by questioning the way we play today to define the way we play tomorrow

Key Requirements:

• Experience in paid acquisition. You have already managed large paid acquisition budgets, implemented successful ad campaigns from start to finish and set up a process to continuously improve them. Experience with a digital ad agency is highly valued.
• Expertise in B2B lead generation. You know the challenges of targeting non-tech-savvy B2B audiences and have managed to generate those types of qualified leads at scale. Experience with a 2-sided marketplace or other B2B Tech company is highly valued.Deep knowledge of Google & Facebook Ads platforms. You know the constraints and intricacies of those platforms and tracking pixels, conversion events, audiences (saved, custom & lookalike) and creatives (dynamic or simple) have no secrets for you.
• Familiarity with analytics & BI tools. You’re comfortable leveraging Google & Facebook analytics to measure the performance of your acquisition efforts and you’re able to find key insights in a sea of data.
• Experience with a Sales CRM is a plus. You have tried Salesforce or similar (Hubspot, Magento, Pipedrive…) and are familiar with using Sales-related data.
• Perfectly